Why Brands are Still Afraid of the Social Web

Image via Wikipedia Skittles made a daring move a couple weeks back and illustrated beautifully why, despite a strong willingness, brands can’t open themselves up from a social web standpoint. Brands are built on trust, and consumers and fans have an expectation of how that brand will treat them. It’s no different than personal relationships. … Continued

Press Relations and 3 Tips for Editing Emails

If you want to clarify your message, tell it to someone and have them repeat it back to you. Hold that image, then think about email. It’s hard enough to convey a concept and have it understood when you’re looking at someone and have the full communication arsenal at hand (body language, intonation, rephrasing). When … Continued

Eat Your Own Dog Food

In my years of being in a customer focused business I have learned a very important phrase and philosophy: eat your own dog food. Most of what I have to say this week is stepping back to the basics.  But that’s where successful business processes have to begin so these points can never be over … Continued