Brand Loyalty: It’s an SMB Online Marketing Tool, Too

Brand loyalty is nothing new, but we usually think of Coca-Cola or Nike. Huge global behemoths that consumers ask for by name and wear proudly on their heads, lips, body and feet. But online marketing has changed the way brand loyalty is acquired and earned.  With the explosion of social media, businesses are making a … Continued

Sales Strategy: Browser Theme – Hunter vs. Farmer

We’re all in sales. Whether you’re Coca-Cola or the GateWay College Gecko soccer teams, you’ve got an audience you’re trying to reach and some action you’re trying to inspire. These two groups may be miles apart in terms of scale, but they’re both actively engaged with their communities online. Coke has it’s MyCokeRewards.com and the … Continued