Giving Thanks, Christmas Theme Updated by Kevin Dwinnell

Less than a year ago we launched our first Christmas theme and kicked off a year long cycle of building a theme for many of the major holidays. It was something purely fun and it went over big. The latest can be found at www.brandthunder.com/christmas.

So in the list of family, friends and coworkers, one of the things I’m thankful for is the little idea that went big. We had a steady pace of new products and users outside our core business. An added benefit to promising the holiday themes was the built-in deadline. Despite the non-client nature of these browser themes, dates needed to be hit to coincide with spikes in searches and consumer interest.

If there’s a bigger lesson here, it’s probably to keep the side projects alive and give at least some of them the runway they need to get a true market test. It’s certainly been helpful to us.

Posted in Commentary | Tags: browser theme, Christmas, Christmas and holiday season, Holidays | No Comments »

Holidays and Custom Experiences by Kevin Dwinnell

Close to a year ago Brand Thunder launched its first holiday experience for the browser. For a business focused on the personalization of the Internet browser, it would have been an unfortunate oversight.

Christmas kicked off what’s been a full year of capturing the major holidays in our Booms! and they’ve been exceptionally popular. If you’ve not seen the Thanksgiving Boom!, check out our Gallery and click the Holiday link. It’s festive and fun, and it’ll be a nice placeholder until you download our upcoming Christmas Boom!.

From a business growth standpoint, Christmas provided a whole new avenue to explore outside of our focus on branded browsers. Great brands have solid followings and a lot of affinity marketing products are built on those relationships. But if you’re that business in the middle providing a service to the brand and to their end user, it makes sense for you to look at other outlets for your creativity and potential markets that are under served.

Our holiday efforts got our custom browser experiences into a lot of new hands. It’s been an effective and simple method to expand our product and help our business. So, in a few weeks, I know one additional thing I’ll be thankful for.

Posted in News | Tags: affinity marketing, brand thunder, branded browsers, browser boom, Christmas, custom browsers, holiday, Thanksgiving | No Comments »