Best Themes for Chrome, Firefox and Internet Explorer

Brand Thunder is completely changing the way that you and I experience the Internet. With savvy technology and groundbreaking ideas, Brand Thunder is customizing the user experience like never before. Both users and businesses alike are flocking to this technology and the offerings of the Brand Thunder team. There are a couple of different things … Continued

The Magic Ratio of Business Relationships

Image by Tyler Haegele Photography via Flickr Psychologist John Gottman explored positive-to-negative ratios in marriages and defined the magic ratio of 5:1.  By scoring positive and negative interactions in one 15-minute conversation between newlyweds, Gottman and his team of researchers discovered that they had predicted divorce with 94 percent accuracy. Five positive interactions for every … Continued

Old Spice Overkill

Image via Wikipedia Enough with the endless coverage of the Old Spice viral videos.  Marketing is a simple game – you break through the clutter, you build awareness, you make a sale.  Just like baseball is a simple game – you hit the ball, you catch the ball, you throw the ball. There’s been so … Continued

Product Extension for Growing Your Business

Image via Wikipedia The background To get to the point about product extension, I have to set the groundwork, so bear with me a moment. Brand Thunder’s core business is helping brands talk to their online consumer through our interactive browser themes. It’s an affinity marketing tool where we leverage the powerful connection an audience … Continued

Trust – The Unwritten Agreement Between Brand and Consumer

Image by Peter Blanchard via Flickr Trust is a powerful tool in the business arsenal. It’s the enabler to the value exchange that a business seeks with its consumer. With trust, businesses can weather some pretty bad situations. Without it, you’re in a very bad situation. Fortunately, we live in an optimistic society and most … Continued

Eliminating Single Points of Failure in Start Ups

Back when I worked for an ISO 9000 certified company and was feeling overwhelmed at the extensive documentation and process, I learned that writing the requirements avoided “bus-terminated projects.” If all the requirements are in the head of a product manager, there’s a huge amount of risk. Putting it all down on paper ensured the … Continued

Web X.0 – What to Do When Your Product Doesn’t Fit the Hype

With the term “Web 2.0” declared dead, and “Web 3.0” yet to be defined, where does that leave the marketers still trying to become “part of the conversation”? The same place it has always left us – making sure our value proposition connects with our target audience, and making sure our message reaches that audience. … Continued

Brand Thunder Hires New Business Development Manager

For Immediate Release COLUMBUS OH (December 3, 2008) — Brand Thunder LLC, the branded browser specialists, is pleased to announce that Ryan D. Miller has joined the company as Business Development Manager. Miller will be responsible for broadening the vertical markets in which Brand Thunder’s branded browsers are being utilized. He brings a solid background … Continued

Brand Thunder Wins Society for New Communications Research Award for the NHL’s Washington Capitals Custom Browser Theme

For Immediate Release COLUMBUS, OH (November 20, 2008) — Brand Thunder LLC, the browser customization specialists, announced today it won the award for New Media Creation, Corporate Division in the Society for New Communications Research 3rd Annual Excellence in New Communications Awards. The award-winning Washington Capitals browser theme is at http://capitals.nhl.com/browser. The custom browser theme … Continued

Brand Thunder a Finalist in Excellence in New Communications Award for the NHL’s Washington Capitals Custom Browser Theme

For Immediate Release COLUMBUS OH (October 22, 2008) — Brand Thunder LLC, the browser customization specialists, announced today it is among the finalists in the Society for New Communications Research 3rd Annual Excellence in New Communications Awards. The awards program honors the work of corporations, governmental and nonprofit organizations, educational institutions, media outlets and individuals … Continued