Brand Thunder Themes Delivering More Than 100 Million Impressions

Themed new tab pages deepen fan engagement and time on site COLUMBUS, OH – January 6, 2014 Brand Thunder LLC (http://www.brandthunder.com), the browser theme specialist, created a new tab home page that delivers more than 100 million annual impressions to its users and for its 350+ brand partners. The pages include an intense visual graphic … Continued

Brand Thunder Tops 350 Brands on Strength of College Athletics

Streamline Technologies Joins List of Browser Theme Partners COLUMBUS, OH – July 11, 2013 Brand Thunder LLC (http://www.brandthunder.com), the browser theme specialist, that has delivered millions of downloads and reaches hundreds of thousands users each month now has relationships with hundreds of top brands across college athletics, sports and entertainment. The signing of Streamline Technologies … Continued

Houston Texans Announce Themes for Chrome, Firefox and Internet Explorer

COLUMBUS, OH – The Houston Texans have partnered with Brand Thunder LLC to launch an official Houston Texans browser theme for Chrome, Firefox and Internet Explorer. The themes are available for immediate download on HoustonTexans.com, the team’s official website. A stunning addition to any Internet experience, the themes feature official logos, colors and a custom … Continued

Winner – Best Design Pop Culture Theme!

We knew the choice of “Best Design” for our Pop Culture browser theme contest was going to be a hard one. It’s a topic that opened itself up to a wide range of interpretation and entries – from starlets to Star Wars, teen idols to American Idols.  How do you find the best design from … Continued

OMG! Pop Culture Theme Contest Finalists are Here!

The Judges Have Spoken The finalists of Brand Thunder’s Pop Culture Theme Contest have emerged. After many hours of debate and many libations… I mean, much deliberation we finally got some responses that were vaguely intelligible and could use. Below you’ll find the three semi-finalist themes that our mystery judges decided on as worthy contenders … Continued

Brand Thunder Announces New Browser Theme Contest – Nexus Between Pop Culture and Browser Themes

COLUMBUS, OH (October 2, 2012) – Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced its newest contest for its BT:Engage do-it-yourself browser theme creator (http://bt-engage.com). The topic is Pop Culture. The prizes are Nexus 7s, the new tablet from Google, and Amazon gift cards. There are two first prizewinners: Best Theme as chosen by … Continued

Brand Thunder and SIDEARM Sports to Provide Browser Themes for over 600 Colleges and Universities

COLUMBUS (August 21, 2012) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, and SIDEARM Sports (http://sidearmsports.com), a leading provider of web sites for athletics programs, announced an agreement to provide interactive browser themes for Chrome, Firefox and Internet Explorer to more than 600 colleges, universities and conferences. Alumni, students and sports fans can enjoy … Continued

Brand Thunder Delivering the Only Interactive Browser Themes for Google Chrome

COLUMBUS (July 17, 2012) — Brand Thunder LLC (http://www.brandthunder.com), the browser theme specialists, announced the official launch of its add-on themes for Google’s Chrome Internet browser. Brand Thunder brings its interactive browser themes to Google Chrome users through its browser theme gallery (http://gallery.brandthunder.com) and its network of partners. Unlike a standard theme, Brand Thunder blends … Continued

Browser Theme of the Week – Chess Theme

This week’s browser “Theme of the Week” is a theme created for fans of the game of Chess. This two-player board game with history dating back thousands of years, is played by millions of people around the world and is still one of the most popular board games of all time. This theme features your … Continued

Browser Themes of the Week – Dramatic Lilies & Charlize Theron

Each week, we look for the best browser theme designs  from fans using our browser theme tool. In addition to the best overall design, last week we had another competition for the best celebrity browser theme. The submissions came pouring in and the winners this week are: Best Browser Theme Design: Dramatic Lilies

Winner! Best Holiday Browser Theme of 2011

Wow! What a competition for Best Holiday Browser Theme of 2011. While all five finalists had merit and style, two quickly emerged as contenders for first place: Christmas Ornament and Perfect Christmas Eve. Voting was fast and furious at the end, with the lead changing several times. As in any competition, however, there can only … Continued

For Gamers – 4 Game Forum Browser Themes

We should have known how popular BT:Engage would be with the gamer community based on our official browser themes for IGN and Major League Gaming. Especially for Gamers The IGN and MLG browser themes are among our most popular, and just like many of our browser themes from our professional clients – they’re available for … Continued

10 Tools for Business Development and Relationship Management

Patrick Murphy recently did a Brand Thunder interview with Shoestring Ventures, The Startup Bible Blog. One of their questions was “What other web-based products would you recommend to entrepreneurs, business owners or freelancers?” I realized the recommendations fell into categories discussed in our blog post about Sales Strategy: Browser Theme – Hunter vs. Farmer. Given … Continued

Conduit Community Toolbar vs. Browser Theme

Brand Thunder often finds itself lumped into the category of toolbar. It’s not a comparison I necessarily agree with, but anything that’s a recurring perception is worth a look. Here’s an overview of toolbars, browser themes and what each can do for your web site, business or community.

Brand Loyalty: It’s an SMB Online Marketing Tool, Too

Brand loyalty is nothing new, but we usually think of Coca-Cola or Nike. Huge global behemoths that consumers ask for by name and wear proudly on their heads, lips, body and feet. But online marketing has changed the way brand loyalty is acquired and earned.  With the explosion of social media, businesses are making a … Continued

Browser Widgets That Increase Web Traffic

Think of widgets as little single-serving pieces of your web content – easy to pull from your web site and put them wherever they can best boost traffic to your web site.  When you first go to create your own browser theme at BT:Engage, you’ll discover a features tab called Widgets.  You’ll also uncover how … Continued

What Content to Put in Your Browser Theme

A browser theme is more than a pretty picture, or it should be. That’s why we call ours “interactive browser themes” and we’ve seen browser themes deliver 6 – 12x more clicks than the average visits to our partner sites. You get this return traffic by utilizing the content you’ve already created for your web … Continued

BT:Engage How To: Make Money Online with Your Browser Theme

Browser themes are great engagement tools and a strong reason they’re popular with online communities. Keeping in touch and driving up visits to your site deepens your relationship with your community. Plus, advertisers love an engaged audience, so you’re already doing yourself and your profitability a favor. There’s even more opportunity and it’s easy to … Continued

Create a Huffington Post, CNN, or Fox News Browser Theme

I talk a lot about using BT:Engage for helping sites and communities deepen their engagement with their online audience. It’s also extremely easy (and fun!) to create browser themes for your own use and pleasure. In the following post and accompanying video tutorial, I’m going to show you how to spin a browser theme that … Continued

3 Tips for Better Backgrounds in Your Browser Themes

It probably seems strange that it’s almost guaranteed the browser theme you create with exacting care in our theme creator will look different once it’s downloaded. I went into some detail on this point in the post BT:Engage How To – Browser Dimensions and Design. Now I’m going to offer up some tips and suggestions … Continued

How to Share Your Brand Thunder Browser Theme

You’ve got to share to win. If no one knows about your browser theme, no one’s going to use it. But, we’ve not given you a lot of tools to work with – what should you do? I’ll offer a few thoughts and ideas about that. And, just so you know, when I write these … Continued

BT:Engage How To – Browser Dimensions and Design

The most frequent comment we hear from users new to browser design is “it doesn’t look like it did in the preview” and that’s because 60% of the time it doesn’t. This post will explain why and what to do about it. Key Definitions I’ll admit, we’ve got a long way to go in terms … Continued

How to Change Your Google Chrome Theme

Changing your Google Chrome Theme is very simple. Just a few steps and you’re on your way to updating the look and feel of your Chrome browser or perhaps just resetting it back to the default. Follow these simple steps for changing from your current Chrome theme to another custom Chrome theme. 1:  Go to … Continued

Brand Thunder Introduces BT:Engage a DIY Browser Theme Creator for Mozilla Firefox and Microsoft Internet Explorer

Instantly create and share a “wallpaper for the Internet” that is part Persona, part toolbar and all engagement for small and medium businesses (SMB), associations, communities, clubs, families and friends COLUMBUS, OH – July 27, 2011 – Brand Thunder LLC (http://www.brandthunder.com), Brand Thunder, the world leaders in browser themes and custom interactive browser themes for … Continued

BT:Engage – Example of Fansite Browser Theme Using Delta Daily

Sometimes a blank canvas isn’t inspiring enough. The first question of “where do I start?” is just too broad. I’m going to present a series of concepts showing how BT:Engage creates browser themes for fans of web sites, while helping sites achieve the goals they need to be successful like increased visits and clicks to … Continued

Your Favorite Browser Theme Promo – Earn an Easy Amazon Gift Card

Brand Thunder wants to know which browser theme is your favorite and reward you with an Amazon gift card for letting us know. It’s simple. Just create a short video of your favorite Brand Thunder Theme (http://www.brandthunder.com/gallery) and let us know why you like the theme. We’ll send you an Amazon gift card right away. … Continued

Firefox Personas Versus Firefox Themes

There are several ways that you can customize the look of your browser when you’re using Mozilla Firefox to browse the web.  There are different levels of personalization, which include both Firefox Personas and Firefox Themes.  The changes that you’d like to make to the look of your browser will determine which type of adjustment … Continued

How to Change your Mozilla Firefox Theme

If you’ve recently changed your browser to Mozilla Firefox, you may not quite like the way the browser looks even though you’ve decided you like the functionality of it.  If this is the case, then you’ll find that you can easily customize the look of your browser with Mozilla Firefox themes. What are Firefox Themes? … Continued

Theme Thursday – Music Browser Theme – Jun 23 Winning Theme

Bring Music right to your browser along with a chance to win a $25 Amazon Gift Card with our Music Browser theme! One lucky person who downloads our popular interactive Music theme and “Likes” from our post on Facebook or downloads and shares on Twitter will win! Fire Fox users check out theme at http://pages.brandthunder.com/musicpersona@brandthunder.com/download/ff … Continued

BT:Engage Browser Theme Platform Roadmap

If you’re part of the BT:Engage private beta, you’re seeing the MVP (minimum viable product) of browser theme creation. If you’re not, what you’ve missed is the first steps in automating browser theme creation by allowing anyone to quickly build their own themes for Firefox and Internet Explorer by adding layered background images, logos and … Continued

BT:Engage Browser Theme Creator

BT:Engage, Brand Thunder’s new browser theme creation platform, is in private beta after long time being a dream. (You can skip ahead and watch this two minute video showing how to build a browser theme and engage an audience.) Brand Thunder is the leader in interactive browser themes. We earned this place by painstakingly building … Continued

Theme Thursday – NASA Browser Theme – Week of 6/2/11

The Endeavor has returned, but you don’t have to stop getting your space fix!  This week’s Theme Thursday browser and your chance to win $25 Amazon Gift Card is our NASA Browser theme!  One lucky person who downloads the NASA theme and “Likes” from our post on Facebook or downloads and shares on Twitter will … Continued

Theme Thursday – Pirate Browser Theme – Week of 5/26/11

Avast ye scurvy dogs!  Weigh anchor and set course for a chance to win a $25 Amazon Gift Card with our Pirate Browser theme!  One lucky person who downloads the Pirate theme and “Likes” from our post on Facebook or downloads and shares on Twitter  will win!  Firefox users check out the theme at http://pages.brandthunder.com/piratepersona@brandthunder.com/download/ff … Continued

Theme Thursday – Memorial Day Browser Theme – Week of 5/19/11

This week’s browser theme, that will result in a quick $25 Amazon Gift Card for one lucky person who posts to Facebook or Twitter , is our tribute to the Armed Forces – the Memorial Day browser theme. Firefox users will find the theme at http://pages.brandthunder.com/memorialdaypersona@brandthunder.com/download/ff. Sorry IE and Chrome users, we’ll get you into … Continued

Tiger Blood Browser Theme

Here’s exactly what Charlie Sheen needs to get the mojo into his road show, a little blast of Tiger Blood. In this case, it’s the new Tiger Blood browser theme from Brand Thunder. If you’re like Charlie, you’re probably spending a lot of time online searching for your next Goddess – a lot more time, … Continued

Redesigned Washington Capitals Browser Theme

The Washington Capitals were Brand Thunder’s first client and we’ll forever be in their debt for taking a chance on a fledgling company with a good idea and execution. Now, almost four years later, we’re still going strong and Caps fans, like us, are enjoying our fourth version of the Washington Capitals browser theme. Plus, … Continued

Brand Thunder Introduces World’s First 3D Browser Theme

COLUMBUS, OH – April 1, 2011 – Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the launch of the world’s first 3D browser theme. Available for Firefox, the 3D browser theme, dubbed 3DBT, will literally reach out and grab users and drag them into an interactive media world unlike anything currently in existence. … Continued

Sweet 16 and Browser Themes

You can call this blog-post redundancy, or a shameless attempt at SEO optimization, but we”ve whittled down the list of browser themes from last week’s post to the Sweet 16. Actually, the Sweet 11 – some schools are behind on the browser front. So, unless you’re using the Bracket Madness browser theme, that covers the … Continued

Charlie Sheen Agrees – This Browser Theme is Winning

Brand Thunder is just launched the Winning Browser Theme inspired by that unmitigated whirlwind of libido, Charlie Sheen. We’ve never met a band wagon we weren’t ready to jump on. Or like certain celebrities, there’s not a wagon we haven’t fallen off of. To keep up with the latest from Charlie, some people will choose … Continued

Brand Thunder Launches Interactive Browser Theme for Major League Gaming

COLUMBUS, OH – February 22, 2011 – Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the launch of the official interactive browser theme for Major League Gaming (MLG), the world’s largest professional video game league and provider of cross platform online videogame competition. Available for Firefox and Internet Explorer, the MLG browser theme … Continued

Conference USA Getting Their Browser Themes

C-USA is joining the ranks of the elite schools that offer fans, students and alumni official athletics browser themes. Each theme carries the colors and style of the its C-USA school.  Plus, there is news, Facebook, Twitter, tickets and more.  Everything the fans of Conference USA sports needs. Find your schools theme here: East Carolina … Continued

The Browser Theme for Surviving Valentine’s Day

Image by brandthunder via Flickr Valentine’s is another holiday just waiting for things to go wrong.  There’s a lot of hype and expectation, maybe even more than the holiday season we just went through.  You see Thanksgiving and Christmas are big family days, so there’s friendly fire and collateral damage all around you.  You’re not … Continued

Last Chance: Apple TV Giveaway!

Image via CrunchBase Deadline is midnight tonight, so wait no longer!  Download either the Firefox version of our Christmas browser theme, or the Firefox version our Classic Christmas browser theme.  You’ll see a “Contest” button in the browser toolbar. When you click it, the sidebar will open with the details. All you have to enter … Continued

Brand Thunder Announces the Launch of Bob Marley Browser Themes

COLUMBUS, OH — December 13, 2010 — Custom browser theme specialists, Brand Thunder LLC today announced the launch of interactive Bob Marley browser themes. Marley, who is known for his legacy of music, can now be a part of a fan’s Internet experience. Get it now: www.tuffgong.com/browser Designed for web browsers Firefox and Internet Explorer, … Continued

Win an Apple TV with the Christmas Theme

Image via CrunchBase Brand Thunder recently rolled out the ability to run spontaneous contests in our Firefox browsers themes (sorry, IE users).  The current contest is running in our Christmas themes and it’s your chance to win an Apple TV.  All you do to enter is click the “Contest” button in the browser toolbar.  The … Continued

Get the Holiday Spirit with Two Christmas Browser Themes

Image by brandthunder via Flickr Sometimes the best answers are the most obvious.  When you’re sitting around wondering, “what could be better than a Christmas browser theme?” and the simple brilliance of it hits you… “TWO Christmas browser themes.”  It’s like finding an amp that goes to 11.  One might suggest since we have both … Continued

Thankful for a Stellar Year

Image via CrunchBase At this time of giving thanks, Brand Thunder has much to celebrate. A vibrant and supportive community in central Ohio with organizations like TechColumbus and TechLifeOhio. A great channel partners like Adevia Software and Mackey Marketing, to name a few. Supportive business partners like Bing. An amazing client list that still includes … Continued

Medical Marijuana Browser Theme

Image by brandthunder via Flickr Brand Thunder cautiously announces the release of its Medical Marijuana browser theme.  This is a serious topic with serious consequences. We’re not going to ride in on our high horse and dictate the course any state, or even our country, should toke. I mean, “take.”  The last thing we want … Continued

Thanksgiving Browser Theme 2010 – Happy Thanksgiving

Image by brandthunder via Flickr Here’s a great Thanksgiving browser theme to add color and context to the up-coming four day weekend.  We know your basement is all prepped with the Christmas lights and inflatable Santa’s, but before you go Clark Griswald – enjoy a moment of serenity with this browser theme.  It honors the … Continued

Zombie Browser Theme for the Walking Dead

Not one to shy away from a current trend, Brand Thunder has momentarily left the fast-pace Internet world to introduce a browser theme that moves to its own plodding rhythm.  The Zombie browser theme will appeal to those fans of the mindless, hungry heaps of rotting flesh.  If you can’t get enough of Zombieland, The … Continued

NFL’s Buffalo Bills Browser Theme Goes Live

Image via Wikipedia When you have fans that are extraordinary, you reward them with something out of the ordinary.  Buffalo Bills fans now have a way to keep up with their team whenever they’re online through the official Buffalo Bills browser themes for Firefox and Internet Explorer. While the team has been struggling, the fans … Continued

CMT Browser Themes – Get Country

Image via Wikipedia The CMT browser themes are designed especially for Country Music Television fans.  You can choose from 5 different background colors for your theme.   You’ll also get easy access to the rest of the CMT community through links to Facebook, Twitter and MySpace.  The theme also includes the latest news and connections back … Continued

Aggies Browser Theme Rolls Out

The oldest public university in Texas just got the newest browser theme in the Big 12.  With the Texas A&M Aggie browser theme the home of the 12th man has just moved to the Internet. You’ll find everything you need to keep up with Aggie athletics.  The themes are available for both Firefox and Internet … Continued

SEC Browser Theme Selection

Image by brandthunder via Flickr Brand Thunder is proud to offer browser themes for eight of the 12 teams in the South East Conference.  We do expect the holdouts to come around, but in the meantime – here’s the list of great schools offering an outstanding Internet app for fans. Alabama Crimson Tide browser theme … Continued

How to Get Browser Theme Support on Get Satisfaction

Image via CrunchBase Help us help you. Brand Thunder supports all its products at http://getsatisfaction.com/brandthunder.  All questions are monitored and responded to by the Brand Thunder team.  You never know who is going to respond, but we do make sure you question gets to the right person and that you get a response. Get Satisfaction … Continued

Spartans and Commodores Get Their Browser Themes

Image via Wikipedia The college football season continues to roll on and so do the releases of browser themes for CBSSports.com College Network affiliated schools. Consider the Michigan State Spartans browser theme our welcome back to Coach Dantonio.  The Spartans have big game this weekend with in-state rival Michigan. The browser theme is a great … Continued

DIY College Browser Themes

Image via Wikipedia We’ve generated a lot of buzz from the college and university browser themes launched in conjunction with CBSSports.com College Network.  We’ve also heard our share of comments from fans of schools that were not part of this program.  While this program reached almost 60 schools, that leaves a lot of schools across … Continued

Browser Themes Gain Developer and Media Attention

Image by brandthunder via Flickr It’s been a good week or so for discussing the merits and capabilities of the browser theme. From the development side, the Mozilla community is exploring adding new standard functionality in the browser that Brand Thunder showcased in its Personas Interactive extension.  Mozilla is considering giving users the ability to … Continued

New Browser Themes for ACC, UC and Wildcats

The launch of the college-athletic focused browser themes continues. If you’re a fan of the ACC and just can’t pick a team to follow, you need to check out the Atlantic Coast Conference browser theme.  Big East fans can enjoy the University of Cincinnati’s UC Bearcats browser theme.  Or, maybe your teams are all out … Continued

Halloween Browser Themes Launch for Firefox and Internet Explorer

Get Ready for Fall The Autumnal equinox has passed. We can now officially stop hanging on to summer and start looking toward fall. Brand Thunder’s Halloween Browser Themes are a great way to start. Choose Your Theme You can choose from two different options Halloween-styled browser themes. You can download the Halloween Black Cat Browser … Continued

Browser Themes for ACC, Big 12, Big East and SEC Teams

Image by brandthunder via Flickr Make sure you’re checking the athletics site of your favorite college teams.  There are a host of free downloads landing at schools whose athletics web sites are run by CBSSports.com College Network. The latest Firefox and IE themes to launch include: Auburn Tigers browser themes Georgetown Hoyas browser themes Georgia … Continued

South Carolina Gamecocks Browser Theme Goes Live

Put on your Garnet and Black, but this time put it on your browser.  The Gamecocks browser theme is here.  Think of it as a new media tradition for USC.  And some day, in the not so distant future, you’ll reminisce about the good old days in Columbia when Cocky was your roommate, “The Fighting … Continued

AskMen.com and STACK Browser Themes – Improving the Man

Image by bobster855 via Flickr Old Spice got everybody thinking about “the man your man could smell like.”  Well, you can use body wash on a pig, but…  Don’t worry, though, we have browser themes that can help.  Two of our recent launches can really develop the man. STACK: For The Athlete By The Athlete … Continued

Brand Thunder and CBSSports.com College Network Enter Agreement for University Browser Themes

COLUMBUS (August 25, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, and CBSSports.com College Network, a leading provider of web sites for college athletics programs, announced an agreement to bring interactive browser themes for Firefox and Internet Explorer to approximately 60 colleges, universities and conferences. Alumni, students and sports fans alike can now … Continued

Creating Community for a Small Business

I had the opportunity to speak with Owen McGab Enaohwo at Hire Your Virtual Assistant to discuss how to create an online community and how small businesses can get started using “community” to help their business.  You can see the full interview and an outline of the discussion at hireyourvirtualassistant.com/blog.  I don’t want to repeat … Continued

Perseid Meteor Shower and the NASA Browser Theme

Image via Wikipedia The top trending Twitter term, as I write this, is “meteor shower tonight.”  It’s a wonderful event to enjoy on a summer’s evening, and the timing this year is perfect for those of us on in the Eastern time zone.  A great memory from several years back was having a pre-dawn jog … Continued

Old Spice Overkill

Image via Wikipedia Enough with the endless coverage of the Old Spice viral videos.  Marketing is a simple game – you break through the clutter, you build awareness, you make a sale.  Just like baseball is a simple game – you hit the ball, you catch the ball, you throw the ball. There’s been so … Continued

Brand Thunder and IGN Introduce the First Interactive Browser Themes for Gamers

Image via CrunchBase COLUMBUS (July 22, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced its first entry into the video game market with the launch of the IGN interactive browser themes for Firefox and Internet Explorer.  IGN, the premiere online media outlet for videogame reviews, news, trailers and videos, will provide content … Continued

Enhanced Personas

Reposted from Mike’s Musings In explaining exactly what a Persona was in my last post, I mentioned that a Persona contains two images – a header and a footer. I also indicated that these images are very large – 3000 pixels wide. You may wonder why that is. Personas is designed to do one thing; … Continued

What is a Persona?

Reposted from Mike’s Musings After I introduced Personas Interactive, I indicated that my next topic was going to be Enhanced Personas. As I was writing that post, though, I realized that I was putting the cart before the horse. Before I explain how we’ve enhanced Personas, I need to give more detail as to how … Continued

Independence Days – July 4th and Otherwise

Image via Wikipedia If you’re a startup or a small business, celebrate your own independence along with that of the U.S.A.’s.  If it helps, do like me and run Brand Thunder’s Independence Day browser theme to help get you in the spirit. I’ve had a diverse career with a range of companies from big to … Continued

What Are Your Analytics Telling You?

Image via Wikipedia We announced this week the launch of our interactive browser theme for Sanjeev Kapoor.  We love the fact that he’s a worldwide celebrity chef with an award-winning and record-setting television show.  Even more relevant to us is that this is the first browser theme for one of our top geographic markets.  That … Continued

Brand Thunder and Celebrity Chef Sanjeev Kapoor Dish Indian Cuisine in Interactive Browser Theme

Image by brandthunder via Flickr COLUMBUS (June 21, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced its first entry into the Indian market with the launch of the Sanjeev Kapoor interactive browser theme for Firefox.  The best of Chef Kapoor’s vast library Indian cuisine knowledge is now rolled into a free download … Continued

World Cup Just One Way to Reach a World Audience

Image by Lucas_B via Flickr The kick off of the World Cup got me thinking about the marketing opportunity for companies trying to reach a multi-national audience with their product, and my own global expectations for Brand Thunder’s interactive browser themes when we were starting out. For companies that can afford it, the mega sporting … Continued

Brand Thunder Themes for Internet Explorer Introduced Through Microsoft Promotional Push

Image via CrunchBase COLUMBUS (June 9, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced the launch of its add-on themes for Windows Internet Explorer on the Internet Explorer Add-ons Gallery. Some of these themes have been featured on the Internet Explorer Add-ons Gallery homepage at http://ieaddons.com. Brand Thunder, is rapidly bringing its … Continued

Stanley Cup Finals and the Maker of Champions

Image via Wikipedia The Breakfast of Champions is the well known slogan of Wheaties, or a Kurt Vonnegut novel, depending on the circles you swing in. Brand Thunder is laying its claim as “the Maker of Champions.” It’s an easy claim when you create your own moniker, and sounds better than reality – “the official … Continued

Product Extension for Growing Your Business

Image via Wikipedia The background To get to the point about product extension, I have to set the groundwork, so bear with me a moment. Brand Thunder’s core business is helping brands talk to their online consumer through our interactive browser themes. It’s an affinity marketing tool where we leverage the powerful connection an audience … Continued

Brand Thunder Launches Baseball Browser Themes for Firefox and Internet Explorer

COLUMBUS (April 26, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced today its browser themes for major league baseball. With the beginning of the baseball season underway, fans of the sport can enhance both Firefox and Internet Explorer with the feel of the ballpark. The free downloads are available from Brand Thunder … Continued

Is Acquiring New Customers A Waste of Time?

Image via Wikipedia Last week I was directed to a blog post about the power of having fans of your brand. Teddy Anderson, the author, and I had just met and he mentioned the post and that he’d referenced Brand Thunder in it. How could I not read it? Some valid points are made about … Continued

Brand Thunder and The Hockey News to Launch Browser Theme for Hockey Fans

COLUMBUS (April 14, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced today its relationship with The Hockey News to extend comprehensive coverage of the world of hockey to the Firefox and Internet Explorer browsers. The Hockey News browser themes will keep hockey fans connected to sporting news regardless of where they are … Continued

Weather Forecast Dynamically Updates in Browser Theme

Image via CrunchBase I’m going to double dip here and talk about the same thing we issued a press release on this week — the Brand Thunder Weather Theme. I’m doing so because I think the technology behind it and the experience in front of it are simply amazing. Almost the entire background changes with … Continued

Brand Thunder Introduces Innovative Weather Browser Theme Powered by WeatherBug – Backgrounds Change to Reflect Local Conditions

COLUMBUS (March 23, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced today the launch of its Weather theme for the Firefox Browser. The Weather theme is an advance in browser theme capabilities featuring a background that dynamically changes based on the user’s current weather conditions. The Weather theme also features the full … Continued

Web Apps – 5 Ways to Convert and Keep Your Fans

Image via Wikipedia Do you feel safe downloading a program from the Internet? Do you give more thought to visiting a web site or installing a piece of software? It’s questions like these that create challenges for web applications. If you’re offering a software download, you’re already operating at a disadvantage in the mind of … Continued

Brand Thunder to use Bing to Extend Web Search into Interactive Browser Themes

Image via CrunchBase COLUMBUS (February 16, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced today its relationship with Microsoft Corp.’s Bing to integrate their web search into all Brand Thunder interactive browser themes. Interactive browser themes are like an extreme makeover for the web browser. With an easy-to-install browser add-on, end users … Continued

Brand Thunder Passes 2 Million Downloads – 2 Reasons Why

The growth chart is text book. Brand Thunder’s doubling its size in half the time. It took us 18 months to reach the 500,000 download mark. Nine months later, we reached the million download mark. Four and a half months after that, we’re over two million downloads. Nice momentum. Distribution It’s easy to see the … Continued

Brand Thunder and the Daytona International Speedway Move Web Browser Themes into the Fast Lane

Image via Wikipedia COLUMBUS, OH – February 9, 2010 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the launch of the interactive browser theme for the Daytona International Speedway. Racing fans can get a browser theme that keeps them attuned to three of the hottest events at the preeminent race track, the … Continued

Small Business Considerations for a Move to Cloud-Based Services

Image via CrunchBase PCWorld recently issued a story, by James A. Martin, on cloud computing and what small businesses should keep in mind when they think about this path. We provided a little insight for that article. Since we gathered our thoughts on the subject, I thought I’d offer Brand Thunder’s own thoughts and experience … Continued

Browser Themes – New Media Choice of Champions

Image via Wikipedia As we kick-off Super Bowl week, I thought I’d take the less than humble approach of mentioning how, yet again, a team that has chosen an interactive browser theme from Brand Thunder is vying for the championship of its sport. The AFC champion Indianapolis Colts go for it all Sunday night. We’ve … Continued

CollegeHumor Introduces New Browser Theme from Brand Thunder

Image via CrunchBase COLUMBUS, OH — January 28, 2010 — Brand Thunder LLC (http://www.brandthunder.com) and CollegeHumor (http://www.collegehumor.com) announce the launch of an interactive browser theme fully capable of infusing Firefox browsers with a sense of humor. Fans of CollegeHumor can find the free download at http://www.brandthunder.com/collegehumor. Through a small browser add-on, users’ web browser skin … Continued

Brand Thunder and The Daily Beast Launch First-Ever Web Browser Theme with a Dynamically Updating Photo in the Design

COLUMBUS, OH – January 26, 2010 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, in conjunction with The Daily Beast announce the release of an Internet browser theme tailored specifically to the avid newsreader. It is the first theme to update with The Daily Beast’s photo exclusives, plus the story headline can be revealed … Continued

9 High-Growth Companies Showcased at SIIA Information Industry Summit

The SIIA Information Industry Summit has a reputation as the digital information industry’s flagship conference. It’s an annual Summit of industry leaders for providing strategic guidance to senior business leaders representing publishers, content technology companies, bankers, analysts, bloggers and press. This year Brand Thunder is fortunate enough to join. Brand Thunder was invited along with … Continued

SuperDraft 2010 and MLS Browser Themes

Image via Wikipedia A lot of attention will be on Philadelphia today for Major League Soccer’s draft day. You can find much of the action at the MLS site. Events like this bring fans together with hope and anticipation for the coming season. And in the midst of the hype, I’m going to make a … Continued

Florida Panthers Launch Fan-Focused Browser Theme with Brand Thunder

Image via Wikipedia COLUMBUS, OH – January 12, 2010 – Brand Thunder LLC (http://www.brandthunder.com) and the Florida Panthers (http://www.floridapanthers.com) announced today the launch of an interactive browser theme designed to keep fans in touch with the team. Panther fans can find the free download at http://panthers.nhl.com/club/page.htm?id=59831. Through a small browser add-on, the user’s web browser … Continued

Brand Thunder Capitalizes on Its First Vator.tv Competition

Brand Thunder’s heading to New York at the end of January to participate in a forum for leaders in the digital content industry. During the Software & Information Industry Association’s Information Summit nine start ups will be given the stage to present their capabilities. We earned our slot through a Vator.tv competition. Vator (short for … Continued

Giving Thanks, Christmas Theme Updated

Image via Wikipedia Less than a year ago we launched our first Christmas theme and kicked off a year long cycle of building a theme for many of the major holidays. It was something purely fun and it went over big. The latest can be found at www.brandthunder.com/christmas. So in the list of family, friends … Continued

Put Forward Thinking Toward Relevancy – Objectives for SXSW

South by Southwest 2009 starts next week. A lot of people will see a lot of cool things. The question afterward will be “what is actionable?” If you’re going there to see what next cool thing will help your business, take a quick read of an article at Online Media Daily featuring Google’s Analytics Evangelist, … Continued

NASCAR Nationwide Series Branded Browser Launches

First of all, if you’ve not seen the NASCAR Nationwide Series branded browser – you’ve got to check it out. It is simply a beautiful execution for a stellar brand. It feels like racing. And give Nationwide their due. Branded browsers have extensive customization and integration capabilities. It can be a tempting playground for any … Continued

2 Reasons to Create Design Mock-ups for Prospects

This feels like a basic business idea, but having seen it both practiced and not practiced – we’re weighing in. It’s worth the effort to design a mock up of our product for each prospect we present to. Here’s why we think that. Reason 1: It avoids the wrong discussion. While our product isn’t overly … Continued