Image via Wikipedia
Wow! What a competition for Best Holiday Browser Theme of 2011. While all five finalists had merit and style, two quickly emerged as contenders for first place: Christmas Ornament and Perfect Christmas Eve. Voting was fast and furious at the end, with the lead changing several times. As in any competition, however, there can only be one winner and for this year, it turned out to be…
Image by zhouxuan12345678 via Flickr
We should have known how popular BT:Engage would be with the gamer community based on our official browser themes for IGN and Major League Gaming.
The IGN and MLG browser themes are among our most popular, and just like many of our browser themes from our professional clients – they’re available for Google Chrome, Firefox or Internet Explorer.
Launching our DIY browser theme creator, BT:Engage, we’re starting to see the range of offerings from game fans and the supporting community. Here’s a quick look at what some of the game forums and fans of a game are building for their browser themes.
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Image via CrunchBase
Patrick Murphy recently did a Brand Thunder interview with Shoestring Ventures, The Startup Bible Blog. One of their questions was “What other web-based products would you recommend to entrepreneurs, business owners or freelancers?” I realized the recommendations fell into categories discussed in our blog post about Sales Strategy: Browser Theme – Hunter vs. Farmer.
Given that start, here’s a short list of tools useful to that category of startup, small or medium business or freelancers. Tools to help you and your clients. Add your favorites in the comments.
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Brand Thunder often finds itself lumped into the category of toolbar. It’s not a comparison I necessarily agree with, but anything that’s a recurring perception is worth a look.
Here’s an overview of toolbars, browser themes and what each can do for your web site, business or community.
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Image by TerryJohnston via Flickr
Brand loyalty is nothing new, but we usually think of Coca-Cola or Nike. Huge global behemoths that consumers ask for by name and wear proudly on their heads, lips, body and feet.
But online marketing has changed the way brand loyalty is acquired and earned. With the explosion of social media, businesses are making a solid attempt to be honest and open in their marketing communications. This plays to the strength of the small or medium business (SMB) since SMBs don’t have the deep pockets for huge marketing spends and agencies leading the social media charge. We do it ourselves and we’re the most knowledgeable and open about our products and companies.
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Image by Getty Images via @daylife
Think of widgets as little single-serving pieces of your web content – easy to pull from your web site and put them wherever they can best boost traffic to your web site. When you first go to create your own browser theme at BT:Engage, you’ll discover a features tab called Widgets. You’ll also uncover how powerful a browser theme can be at increasing traffic and visits to your web site.
Here’s what you need to know.
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Image via Wikipedia
A browser theme is more than a pretty picture, or it should be. That’s why we call ours “interactive browser themes” and we’ve seen browser themes deliver 6 – 12x more clicks than the average visits to our partner sites. You get this return traffic by utilizing the content you’ve already created for your web site. It’s a simple matter of exposing it and directing users back to your site through the browser theme.
Here are some tips to help you get started.
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Image via CrunchBase
Browser themes are great engagement tools and a strong reason they’re popular with online communities. Keeping in touch and driving up visits to your site deepens your relationship with your community. Plus, advertisers love an engaged audience, so you’re already doing yourself and your profitability a favor.
There’s even more opportunity and it’s easy to take advantage of. Engagement in the browser theme leads to commerce as well as increase visits to your site.
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Image via Wikipedia
I talk a lot about using BT:Engage for helping sites and communities deepen their engagement with their online audience. It’s also extremely easy (and fun!) to create browser themes for your own use and pleasure.
In the following post and accompanying video tutorial, I’m going to show you how to spin a browser theme that includes news from your favorite news site.
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It probably seems strange that it’s almost guaranteed the browser theme you create with exacting care in our theme creator will look different once it’s downloaded. I went into some detail on this point in the post BT:Engage How To – Browser Dimensions and Design. Now I’m going to offer up some tips and suggestions for making it a non-issue through your use of background images and colors.
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Company Profile | |
| Founded: | 2007 |
| Founder: | Patrick Murphy |
| Investors: | TechColumbus Ohio TechAngels North Coast Angels |
| Contact: | Send us a note 614-304-1316 |
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January 31, 2012 - Brand Thunder Acquires BrowserNation Clients, Expands Global Reach of Chrome, Firefox and Internet Explorer Themes
November 29, 2011 - Brand Thunder Develops First Browser Theme for Twitter Users
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