SuperDraft 2010 and MLS Browser Themes

Image via Wikipedia A lot of attention will be on Philadelphia today for Major League Soccer’s draft day. You can find much of the action at the MLS site. Events like this bring fans together with hope and anticipation for the coming season. And in the midst of the hype, I’m going to make a … Continued

The Case Against Engagement. Really?

An article over on Adweek this week discussed engagement and its misuse in advertising circles. Since Brand Thunder’s Booms! have engagement as a core value proposition, I immediately found myself on the opposing view side. To be fair, some of the points made have merit – but it’s not necessarily a problem with engagement. Our … Continued

Holidays and Custom Experiences

Close to a year ago Brand Thunder launched its first holiday experience for the browser. For a business focused on the personalization of the Internet browser, it would have been an unfortunate oversight. Christmas kicked off what’s been a full year of capturing the major holidays in our Booms! and they’ve been exceptionally popular. If … Continued

Brand Thunder Expands Advisory Board with Industry and Entrepreneurial Vets from AOL, Microsoft and UGOBE

COLUMBUS, OH — October 29, 2009 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the addition of three new members to its Advisory Board. The board now includes Bob Christopher, former CEO of UGOBE, John Dixon, former VP at AOL, and Mark Harris, Technology Strategist for Microsoft. The members were chosen for … Continued

Deja Vu – First Again with Capitals Hockey, This Time in UK

Hockey teams seem to be the innovators in the interactive marketing space, especially if the team’s name is the Capitals. At least, that’s been our experience to date. One of Brand Thunder’s first clients was the National Hockey League’s Washington Capitals. Now, we’re first again with the Capitals. This time it’s the Elite Ice Hockey … Continued

COED Magazine and College Candy Bring College Life to Brand Thunder’s Browser Booms!

COLUMBUS, OH (PRWEB) October 15, 2009 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the launch of two browser Booms! designed to bring the campus life to the Internet browser. COED Media Group’s COED Magazine and College Candy both offer irreverent and vital information for daily college life but from different sets … Continued

Google’s Chrome Positioning for Growth

Image via Wikipedia Today, Laurie Sullivan over at MediaPost’s Online Media Daily discusses how Google is educating the world about Chrome. It’s a small step in a much bigger effort. Whatbrowser.org is a simple site defining the most important application on the computer. It generously makes the major browsers available from the site, and has … Continued

Brand Thunder Launches Beta in Preparation to Storm Microsoft’s Internet Explorer Browser Experience

Image via Wikipedia COLUMBUS, OH — September 29, 2009– Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today beta group availability to test the most visually immersive add-on available for Microsoft’s Internet Explorer browser. Fans of the NHL’s Vancouver Canucks (http://canucks.nhl.com/club/page.htm?id=48312) or Washington Capitals (http://capitals.nhl.com/browser) can request access to private beta groups and their … Continued

Brand Thunder Ignores Economic Downturn by Tripling Business in Nine Months

COLUMBUS, OH — September 16, 2009 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today it has three times the number of clients and custom browser Booms! available to end users compared to December 2008. The visual intensity combined with useful content and functional integration into the browser have proven popular with both … Continued

Measuring Engagement – Maintaining Engagement

MediaPost’s Online Spin had another interesting article yesterday titled “The Three Rs Of Engagement” by Cory Treffiletti. Cory discusses how there is no standard for defining engagement because engagement depends on the objectives of the marketer. But he proposes three unifying themes necessary to define engagement — and they are Recency, Resonance and Relevance. I … Continued

Brand Thunder and Phoenix Suns to Bring a Planet Orange Experience to Internet Browsers

COLUMBUS, OH – September 2, 2009 – Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today an agreement with the Phoenix Suns to offer its fans a unique online experience. Basketball fans who use the popular internet browser Firefox will be able to download a Phoenix Suns branded browser at Suns.com, featuring the team’s … Continued

Help Your Customer, Help Yourself

Image via CrunchBase Brand Thunder received some nice coverage over at Folio Magazine yesterday. The story focused on our latest release for the Columbus Dispatch and some technical benefits we added behind the scenes to make the product more useful to Dispatch readers and ultimately The Dispatch itself. I encourage you to read the Folio … Continued

Two Views to a Boom! – Toolbar Only Look & Why It Matters

Brand Thunder prides itself on the immersive visual experience our browser Booms! deliver – but sometimes less is more. For those times, Brand Thunder built a Small Boom! (toolbar only) view of our Booms!. It’s as simple as clicking on the B/T button in the toolbar and choosing the Small Boom! option. That’s it. The … Continued

Elaboration on Earning Customer Loyalty

Image via Wikipedia Customer Loyalty: How to Earn It is a commentary over at MediaPost. Guy Maser gives some simple and straightforward ideas to help you better serve your existing customer. The fundamentals often aren’t that complex. His suggestions are geared for a certain type of business, but his premise is applicable anywhere – do … Continued

Evolving the Not Invented Here Syndrome

Image via Wikipedia “Not invented here” has long held a negative connotation. I’ve been involved in my share of corporate development efforts that ignore marketplace solutions and pursue an internal one only to see the project stagger and fall. I’ve also used it as an excuse for obstacles encountered when dealing with other companies. In … Continued

Brand Thunder Unveils “Canvas” and the Ability to Add Any Photo or Image to Your Browser Theme with Just a Click

COLUMBUS, OH (May 28, 2009) — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, today announced the beta release of Canvas, a major advance in Internet browser personalization. This lightweight browser enhancement puts the look and feel of the browser fully in the hands of the user by allowing any picture on their computer, or … Continued

National Dodgeball League’s Browser Boom! It’s a Hit!

You may not associate laughing and having fun with athletic prowess and skill, but that’s the appealing mix when it comes to the game of dodgeball. The National Dodgeball League’s Browser Boom! (branded browser) is no different. It’s a clean and stylish design for a browser that keeps you in and around the dodgeball world. … Continued