Brand Thunder Passes 2 Million Downloads – 2 Reasons Why

The growth chart is text book. Brand Thunder’s doubling its size in half the time. It took us 18 months to reach the 500,000 download mark. Nine months later, we reached the million download mark. Four and a half months after that, we’re over two million downloads. Nice momentum. Distribution It’s easy to see the … Continued

The Case Against Engagement. Really?

An article over on Adweek this week discussed engagement and its misuse in advertising circles. Since Brand Thunder’s Booms! have engagement as a core value proposition, I immediately found myself on the opposing view side. To be fair, some of the points made have merit – but it’s not necessarily a problem with engagement. Our … Continued

Deja Vu – First Again with Capitals Hockey, This Time in UK

Hockey teams seem to be the innovators in the interactive marketing space, especially if the team’s name is the Capitals. At least, that’s been our experience to date. One of Brand Thunder’s first clients was the National Hockey League’s Washington Capitals. Now, we’re first again with the Capitals. This time it’s the Elite Ice Hockey … Continued

Google’s Chrome Positioning for Growth

Image via Wikipedia Today, Laurie Sullivan over at MediaPost’s Online Media Daily discusses how Google is educating the world about Chrome. It’s a small step in a much bigger effort. Whatbrowser.org is a simple site defining the most important application on the computer. It generously makes the major browsers available from the site, and has … Continued

Brand Thunder Launches Beta in Preparation to Storm Microsoft’s Internet Explorer Browser Experience

Image via Wikipedia COLUMBUS, OH — September 29, 2009– Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today beta group availability to test the most visually immersive add-on available for Microsoft’s Internet Explorer browser. Fans of the NHL’s Vancouver Canucks (http://canucks.nhl.com/club/page.htm?id=48312) or Washington Capitals (http://capitals.nhl.com/browser) can request access to private beta groups and their … Continued

The Marketing Struggles of Prolonged Consumer Attention

Cover of Roxanne Marketing can be a lot like the singles bar — the 15 and 30-second shot, the photo shoot for the magazine spread, the flash banner. It’s all the equivalent of “the look,” “the line” or, in my case, the spilled drink. It’s about attention getting and breaking through the clutter. Despite the … Continued

Brand Thunder Ignores Economic Downturn by Tripling Business in Nine Months

COLUMBUS, OH — September 16, 2009 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today it has three times the number of clients and custom browser Booms! available to end users compared to December 2008. The visual intensity combined with useful content and functional integration into the browser have proven popular with both … Continued

Your Web Content is Done, But is it Available?

Image via CrunchBase A lot of time and money is spent on developing a company website. Even more is spent attracting users to that site. Yet, we find a surprising number of sites that missed the critical questions of “Is my content accessible and is it distributable?” Make it Accessible There are too many options … Continued

Brand Thunder Introduces New Advertising Sponsor Placements within the Browser Chrome

COLUMBUS, OH – September 4, 2009 – Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the availability of clickable sponsored placements within the browser chrome of its custom browser Booms!. These sponsored placements are visually integrated within the browser theme, remain regardless of the website being visited, and fully take advantage of the … Continued

Measuring Engagement – Maintaining Engagement

MediaPost’s Online Spin had another interesting article yesterday titled “The Three Rs Of Engagement” by Cory Treffiletti. Cory discusses how there is no standard for defining engagement because engagement depends on the objectives of the marketer. But he proposes three unifying themes necessary to define engagement — and they are Recency, Resonance and Relevance. I … Continued

Brand Thunder and Phoenix Suns to Bring a Planet Orange Experience to Internet Browsers

COLUMBUS, OH – September 2, 2009 – Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today an agreement with the Phoenix Suns to offer its fans a unique online experience. Basketball fans who use the popular internet browser Firefox will be able to download a Phoenix Suns branded browser at Suns.com, featuring the team’s … Continued

Brand Thunder Signs with WeatherBug to Bring Integrated Weather Content to Custom Browsers

COLUMBUS, OH — August 20, 2009 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today an agreement to include WeatherBug content within its branded browser experiences. Brand Thunder reworks the visual style of a browser theme to match the colors, logos and imagery of its partners while also adding content and functionality to … Continued

Brand Thunder and Columbus Dispatch Deliver First Daily Newspaper Browser Experience

Image via Wikipedia COLUMBUS, OH — August 19, 2009 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the availability of the Columbus Dispatch Boom!. The first product of its kind to serve the audience of a daily newspaper, this browser add-on is designed to strengthen relationships and enhance loyalty between The Columbus … Continued

How to Write Better Headlines and Multiply Your Traffic

I wish I could offer all the advice you need in this one post. Fortunately, the “How to” portion is only a click away. Copyblogger has a great series titled “How to Write Magnetic Headlines” and it’s worth your time to study. If you’re really feeling time pressed, then check out Stuart Brown’s “How to … Continued

Brand Thunder Brings a Little Fun to Custom Browsers with Come2Play

Image via CrunchBase COLUMBUS, OH (PRWEB) August 13, 2009– Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today an agreement to distribute Come2Play games within its custom browser experiences. Brand Thunder’s browser customizations provide marketers with a more persistent connection to their customer whenever they are connected to the Internet and regardless of the … Continued

Elaboration on Earning Customer Loyalty

Image via Wikipedia Customer Loyalty: How to Earn It is a commentary over at MediaPost. Guy Maser gives some simple and straightforward ideas to help you better serve your existing customer. The fundamentals often aren’t that complex. His suggestions are geared for a certain type of business, but his premise is applicable anywhere – do … Continued

Helping Brands Leverage Social Media

Ben Elowitz made a compelling argument for brands connecting with its fans in his Online Media Daily commentary. He details examples of how brands have created sites that engage their user base and create a dynamic exchange. It’s by serving these fans that the majority of brands will see their success in social media. I’m … Continued

Congratulations to Stanley Cup Winning Pittsburgh Penguins!

Image via Wikipedia We’re thrilled that our clients, the Pittsburgh Penguins, have won the Stanley Cup. If you want to join us in celebrating, customize with your browser with the Pittsburgh Penguins browser Boom!, which you can download here. If you want to relive the highlights of the historic 7-game series, click the Media button … Continued

Brand Thunder Reaches One Million Downloads

We hit a great milestone today – our millionth download. That’s a big number for a small company, and a lot of factors go into these kinds of accomplishments. Here are three top ones for us, and they’re at the top because they go back to day one: Brand affinity, leveraging the bond between brand … Continued

Orlando Magic Takes on Brand Thunder in the Finals

Image via Wikipedia You’d think a team heading to the NBA Finals would have only one thing on their mind. That may be true of the players and coaches, but the front office is still thinking about the fans in this stellar 20th season for the Magic. That’s why, starting today, you can download the … Continued

Your Browser, Like No Other – Introducing Canvas

Image via Wikipedia Today, Brand Thunder announced Canvas our latest Boom! and a major step forward in Internet Browser visual style flexibility. You can read the press release here, but in a nutshell, you can make any photo, or any image on a web page, your browser theme. This is a totally new experience in … Continued

Brand Thunder Unveils “Canvas” and the Ability to Add Any Photo or Image to Your Browser Theme with Just a Click

COLUMBUS, OH (May 28, 2009) — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, today announced the beta release of Canvas, a major advance in Internet browser personalization. This lightweight browser enhancement puts the look and feel of the browser fully in the hands of the user by allowing any picture on their computer, or … Continued

Brand Thunder at Soccerex London Forum

Brand Thunder will be at the Soccerex London Forum on Wednesday. Boyd Butler, KAM Sports International, will be representing us. Contact us if you want to meet with Boyd. This is an advantage of working with channel partners that are experts in their markets. By having a partner in the UK, and one that is … Continued

National Dodgeball League’s Browser Boom! It’s a Hit!

You may not associate laughing and having fun with athletic prowess and skill, but that’s the appealing mix when it comes to the game of dodgeball. The National Dodgeball League’s Browser Boom! (branded browser) is no different. It’s a clean and stylish design for a browser that keeps you in and around the dodgeball world. … Continued

Start-ups and Entrepreneurs – Look Local to Grow Global

Image via Wikipedia My career experience is diverse, with a great deal of expertise in Internet marketing, commerce and product development. Branded browsers were a natural fit to my skill set. Nothing like joining a start up for the sudden exposure to the breadth of what is unknown or needs to be relearned. Fortunately, the … Continued

Boom! Cleveland Cavaliers Browser Launches with Two Looks

Image via Wikipedia The Cleveland Cavaliers are the first NBA team to launch with a Brand Thunder Boom (branded browser) and they’re doing it with their fans in mind. The Boom has two views: one focused on the team and Cavs.com, the other focused on CavFanatic.com – the official social network of the Cavs. And … Continued

Why Brands are Still Afraid of the Social Web

Image via Wikipedia Skittles made a daring move a couple weeks back and illustrated beautifully why, despite a strong willingness, brands can’t open themselves up from a social web standpoint. Brands are built on trust, and consumers and fans have an expectation of how that brand will treat them. It’s no different than personal relationships. … Continued

Eliminating Single Points of Failure in Start Ups

Back when I worked for an ISO 9000 certified company and was feeling overwhelmed at the extensive documentation and process, I learned that writing the requirements avoided “bus-terminated projects.” If all the requirements are in the head of a product manager, there’s a huge amount of risk. Putting it all down on paper ensured the … Continued

Put Forward Thinking Toward Relevancy – Objectives for SXSW

South by Southwest 2009 starts next week. A lot of people will see a lot of cool things. The question afterward will be “what is actionable?” If you’re going there to see what next cool thing will help your business, take a quick read of an article at Online Media Daily featuring Google’s Analytics Evangelist, … Continued

Web X.0 – What to Do When Your Product Doesn’t Fit the Hype

With the term “Web 2.0” declared dead, and “Web 3.0” yet to be defined, where does that leave the marketers still trying to become “part of the conversation”? The same place it has always left us – making sure our value proposition connects with our target audience, and making sure our message reaches that audience. … Continued

Oscar Weekend and Leveraging Events for your Company

Image via CrunchBase Do you know the event calendar that impacts your business? If not, it’s worth a good look because it can have a material impact on your business, and there are tools that can help. Sadly, Brand Thunder is not going to the Oscars. Is an entertainment-award Boom (branded browser) in our future? … Continued

NASCAR Nationwide Series Branded Browser Launches

First of all, if you’ve not seen the NASCAR Nationwide Series branded browser – you’ve got to check it out. It is simply a beautiful execution for a stellar brand. It feels like racing. And give Nationwide their due. Branded browsers have extensive customization and integration capabilities. It can be a tempting playground for any … Continued

Press Relations and 3 Tips for Editing Emails

If you want to clarify your message, tell it to someone and have them repeat it back to you. Hold that image, then think about email. It’s hard enough to convey a concept and have it understood when you’re looking at someone and have the full communication arsenal at hand (body language, intonation, rephrasing). When … Continued

Can Attendance = Presence at a Trade Show? BT Heading SXSW

Like any start up, we need to be cash conscious but sometimes separating the “wants” from the “needs” is not easy. We really want to be at SXSW. But in terms of it reaching the audience who buys our service (the brand marketer needing a branded browser), we don’t know if it’s the right show … Continued

The Internet Echo – Social Media as Marketing

Image by apenny via Flickr Maybe in space no one can hear you scream, but if you’re well connected – everyone on the Internet can. Just ask Jason Calacanis. (Sorry Jason, that made me laugh.) We’re not as well connected as Jason, but we remain impressed by the incidental reach social media provides some of … Continued

Brand Thunder Receives Investment from Ohio TechAngels

COLUMBUS OH (January 27, 2009) — Brand Thunder LLC, the branded browser specialists, announced today its investment from the Ohio TechAngels and other ‘sidecar’ angel investors to further its work in bringing immersive experiences to the Internet browser. Brand Thunder reworks the visual style of the browser to match the colors and logos of leading … Continued

The Point – Keep Your Business Multi-Faceted

Brand Thunder has entered a new market with the release of a BOOM for St. Louis’s 105.7 The Point (see it here). It’s our first radio station and we’re excited to tap into a new category. In so many things, if you’re one dimensional, you’re vulnerable and this is a consideration for our business. As … Continued

Thoughts on Recent Widget and Facebook Apps Press

What do you want a widget, app or branded browser to do for you? Your answer can determine your results. Over the past week, three articles from AdAge, Adweek and MediaPost have provided their take on the current state of widgets and Facebook applications. I’m inserting myself into the discussion because there’s commonality with widgets, … Continued

Holiday Parties and Elevator Pitches

I had a rude awakening over Thanksgiving – my elevator pitch isn’t as polished as I thought. I think the reason has to do with my circle of friends and network. You work in technology long enough and even your non-tech friends have heard so many stories from you, they grasp the concept of what … Continued

Brand Thunder Hires New Business Development Manager

For Immediate Release COLUMBUS OH (December 3, 2008) — Brand Thunder LLC, the branded browser specialists, is pleased to announce that Ryan D. Miller has joined the company as Business Development Manager. Miller will be responsible for broadening the vertical markets in which Brand Thunder’s branded browsers are being utilized. He brings a solid background … Continued

Holiday Weekend and Start Up Fears

We’re hoping to clear the long holiday weekend without incident. We’ve had a good run of luck with a growing client list, awards and industry recognition. Good momentum for our branded browsers. And our blog posts, while we hope are substantive and useful, tend to be rosy. Well, last week we hit our first real … Continued

Brand Thunder Wins Society for New Communications Research Award for the NHL’s Washington Capitals Custom Browser Theme

For Immediate Release COLUMBUS, OH (November 20, 2008) — Brand Thunder LLC, the browser customization specialists, announced today it won the award for New Media Creation, Corporate Division in the Society for New Communications Research 3rd Annual Excellence in New Communications Awards. The award-winning Washington Capitals browser theme is at http://capitals.nhl.com/browser. The custom browser theme … Continued

Brand Thunder a Finalist in Excellence in New Communications Award for the NHL’s Washington Capitals Custom Browser Theme

For Immediate Release COLUMBUS OH (October 22, 2008) — Brand Thunder LLC, the browser customization specialists, announced today it is among the finalists in the Society for New Communications Research 3rd Annual Excellence in New Communications Awards. The awards program honors the work of corporations, governmental and nonprofit organizations, educational institutions, media outlets and individuals … Continued

Innovative Internet Browser Customizations Increase Brand Presence and Customer Affinity

For Immediate Release COLUMBUS OH (January 16, 2007) — Brand Thunder LLC today announces the availability of its unique web browser customization services. Brand Thunder customizes the look, feel and functionality of the Firefox web browser allowing companies to add logos, content, custom functions and more to the user experience. “Businesses understand the web as … Continued