Aug 12
You’ve got to share to win. If no one knows about your browser theme, no one’s going to use it. But, we’ve not given you a lot of tools to work with – what should you do? I’ll offer a few thoughts and ideas about that.
And, just so you know, when I write these – they are also used on the product side of what to fix so these How Tos become unnecessary.
Share the URL:
First, find the Public URL to share with your audience.
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Posted in BT:Engage, How-to Tutorials | Tags: brand thunder, browser theme, engage, firefox, GIMP, IE | No Comments »
Aug 05
Image by brandthunder via Flickr
The most frequent comment we hear from users new to browser design is “it doesn’t look like it did in the preview” and that’s because 60% of the time it doesn’t. This post will explain why and what to do about it.
Key Definitions
I’ll admit, we’ve got a long way to go in terms of UI with our free browse theme creator, and some of the descriptors we use are based on our own history with the product. That may not be so helpful to you. We’ll get better. For now, here’s what you need to know.
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Posted in BT:Engage, How-to Tutorials | Tags: brand thunder, browser theme, engage, Google Analytics, Internet Explorer, Mozilla Firefox, RSS, Web browser | No Comments »
Jul 27
Image via CrunchBase
Today, we’re announcing Brand Thunder’s free browser theme creator, BT:Engage. Besides some amazing technology that makes it easy for anyone to create their own interactive browser theme, there are also some compelling reasons if you have your own site or online community. Here are three recent reports that drive this point home.
1. Your message reaches your audience
Facebook posts viewed by 3 – 10% of audience – importance of the social stream
99.6% conversion from Browser Theme promotion – shows persistent placement in the browser is even more powerful
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Posted in Commentary, News | Tags: brand thunder, browser theme, case study, Facebook, marketing sherpa, Web browser | No Comments »
Jul 27
Instantly create and share a “wallpaper for the Internet” that is part Persona, part toolbar and all engagement for small and medium businesses (SMB), associations, communities, clubs, families and friends
COLUMBUS, OH – July 27, 2011 – Brand Thunder LLC (http://www.brandthunder.com), Brand Thunder, the world leaders in browser themes and custom interactive browser themes for Firefox, Chrome & Internet Explorer, announced today the launch of the first do-it-yourself browser theme creator that allows anyone to easily design, build and share interactive browser themes for the leading Internet browsers. In less than three minutes, a community manager can have a browser theme that includes a logo, multiple background images, toolbar buttons and news feeds can be shared via an automatically created download page. Overview Video: Build and Share Your Browser Theme at Brand Thunder
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Posted in BT:Engage, News, Press Releases | Tags: brand thunder, browser theme, firefox, Google Chrome, IE, Internet Explorer, Mozilla Firefox, WeatherBug, Web browser | No Comments »
Jul 15
Image via Wikipedia
Sometimes a blank canvas isn’t inspiring enough. The first question of “where do I start?” is just too broad. I’m going to present a series of concepts showing how BT:Engage creates browser themes for fans of web sites, while helping sites achieve the goals they need to be successful like increased visits and clicks to commerce. I’ll present a quick video and a few steps for various categories of sites to get your creative juices flowing. There’s really no limit, but sometimes it helps to see something in context so you can apply it to your own needs.
For this first video sample, I’m using an example from a leading entertainer
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Posted in How-to Tutorials | Tags: Australia, brand thunder, browser theme, Delta Goodrem, Fansite, Web browser, Website | 1 Comment »
Jul 11
Image by brandthunder via Flickr
There are several ways that you can customize the look of your browser when you’re using Mozilla Firefox to browse the web. There are different levels of personalization, which include both Firefox Personas and Firefox Themes. The changes that you’d like to make to the look of your browser will determine which type of adjustment you’ll want to make.
What is a Firefox Theme?
Firefox themes change the complete the look of the browser. You can change the
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Posted in Commentary | Tags: brand thunder, browser theme, firefox, Mozilla Firefox, Persona, Personas for Firefox, Web browser | No Comments »
Jul 08
Image by brandthunder via Flickr
Backgrounds are tricky and the video doesn’t go into all the options and considerations you need to take. I’ll address more of these considerations in future videos, but for now – some of the key things you need to know to get the most out of your background images in your browser theme are
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Posted in How-to Tutorials | Tags: background, brand thunder, Internet Explorer, Logo, Mozilla Firefox, Web browser | No Comments »
Jun 30
Image by brandthunder via Flickr
Marketing Sherpa gave an in-depth look at how the Ohio State University and Fathead used an interactive browser theme to engage OSU fans and offer them a special chance to win an OSU Fathead.
- 99.6% clicked when promo button was added to browser theme
- Active users of browser theme grew 52.7% month-over-month
Compelling data for using the browser to create a persistent communication channel with your audience.
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Posted in News | Tags: brand thunder, Browsers, ecommerce, fathead, internet marketing, Ohio State University, Social media | No Comments »
Jun 17
One of the primary differences between a toolbar and the browser theme is the heavy graphics of the browser theme. This visual prominence is a big plus, but also has its share of negatives. You can overcome users tiring of the theme by keeping it updated with occasional updates and refreshes. These changes will automatically roll out to all the users of your theme.
There are a few steps to achieve this.
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Posted in BT:Engage, How-to Tutorials | Tags: brand thunder, browser theme, harry potter, refresh, updates, Web browser | 2 Comments »
Jun 14
Image via Wikipedia
Internet Explorer is one of the oldest web browsers that is still widely used today. Because it’s been around for over a decade and continues to hold a large share of the market, you can see why it has its loyal fan base. Microsoft has also made it easy to enjoy Internet Explorer by integrating it with the windows operating system.
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Posted in Commentary | Tags: brand thunder, browser theme, Computer wallpaper, Internet Explorer, Web browser | No Comments »
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