In the News: Brand Thunder’s New Business Model Means Big Benefits for Brands

Recently, Columbus Business First shared the secrets behind our  new business model. But to our existing clients, it’s no secret that we are consistently offering innovative ways to help sports teams, musical artists, schools and media websites effectively engage with their fans online. Brand Thunder products and services can successfully give your audience a truly immersive … Continued

Brand Thunder Themes Delivering More Than 100 Million Impressions

Themed new tab pages deepen fan engagement and time on site COLUMBUS, OH – January 6, 2014 Brand Thunder LLC (http://www.brandthunder.com), the browser theme specialist, created a new tab home page that delivers more than 100 million annual impressions to its users and for its 350+ brand partners. The pages include an intense visual graphic … Continued

Brand Thunder Tops 350 Brands on Strength of College Athletics

Streamline Technologies Joins List of Browser Theme Partners COLUMBUS, OH – July 11, 2013 Brand Thunder LLC (http://www.brandthunder.com), the browser theme specialist, that has delivered millions of downloads and reaches hundreds of thousands users each month now has relationships with hundreds of top brands across college athletics, sports and entertainment. The signing of Streamline Technologies … Continued

Brand Thunder Announces “It’s Official” Year-Long Giveaway

COLUMBUS, OH – January 28, 2013 – Brand Thunder LLC (http://www.brandthunder.com), the browser theme specialists and provider of more “Official” browser themes than any other company in the world, announced today its year-long celebration of official giveaways. Brand Thunder is offering at least one giveaway a month for the next 12 months to members of … Continued

How to Enable Your Chrome Extensions After Chrome 25 Release

If you installed an extension that you didn’t get from Google’s Chrome Web Store, it’s getting turned off when Google releases Chrome 25. Unlike most software that prompts you for an update, Google updates silently – so one day your browser will stop working the way you expect it. Here’s what you need to know … Continued

Chrome 25 Installation Breaks Browser Themes

Google Chrome is updating its product again, silently. but it’s making a lot of noise in the browser community. Here are the steps you need to take to protect your favorite browser theme. And if you want a reminder about this when Chrome 25 launches, tell us how to reach you on this page: http://brandthunder.com/chrome25/ … Continued

OMG! Pop Culture Theme Contest Finalists are Here!

The Judges Have Spoken The finalists of Brand Thunder’s Pop Culture Theme Contest have emerged. After many hours of debate and many libations… I mean, much deliberation we finally got some responses that were vaguely intelligible and could use. Below you’ll find the three semi-finalist themes that our mystery judges decided on as worthy contenders … Continued

Brand Thunder Wins at the First Great Lakes Venture Fair – Takes Gold in Elevator Pitch Olympics

COLUMBUS, OH – October 24, 2012 – Brand Thunder LLC (http://www.brandthunder.com), the browser theme specialists, took first place and $5,000 in prize money for the Elevator Pitch Olympics during the recent Great Lakes Venture Fair held in downtown Cleveland. Nine companies pitched their businesses to a panel of investor/judges for about as long as it … Continued

Brand Thunder and SIDEARM Sports to Provide Browser Themes for over 600 Colleges and Universities

COLUMBUS (August 21, 2012) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, and SIDEARM Sports (http://sidearmsports.com), a leading provider of web sites for athletics programs, announced an agreement to provide interactive browser themes for Chrome, Firefox and Internet Explorer to more than 600 colleges, universities and conferences. Alumni, students and sports fans can enjoy … Continued

Are Extensions Safer in Firefox or Chrome? Sandbox vs. Open Market

The debate continues over whether it’s better to have a closed system for distributing apps or a more open one. You see it a lot in comparing Apple’s App Store to Google’s Android Marketplace. Apple reviews and approves every app before launch. You’re ensured a certain level of product quality, integrity and safety because of … Continued

Brand Thunder Delivering the Only Interactive Browser Themes for Google Chrome

COLUMBUS (July 17, 2012) — Brand Thunder LLC (http://www.brandthunder.com), the browser theme specialists, announced the official launch of its add-on themes for Google’s Chrome Internet browser. Brand Thunder brings its interactive browser themes to Google Chrome users through its browser theme gallery (http://gallery.brandthunder.com) and its network of partners. Unlike a standard theme, Brand Thunder blends … Continued

Movie Star Themes

Movie Stars and Movie Star Themes Brand Thunder broke technical ground when it released its dynamically updating Movie Premiere browser theme that included movie posters, reviews and ticket sales all from leading site – Fandango. It’s still a fun and useful theme, great for any movie buff or those just along for the summer blockbuster … Continued

Win an iPad 2 – With Your Pictures of Christmas

The Christmas Holiday themes are rolling in for Brand Thunder’s Best Holiday Browser Theme of 2011 Contest. It’s one of the easiest ways to win an iPad 2. Just design your browser theme with the world’s only DIY browser theme creator for Firefox and IE. Here are examples of early entries. You still have plenty … Continued

Christmas Wallpapers and Your Browser Theme

Here’s the best way to decorate your computer for the holidays. Brand Thunder gives you several ways to get ready for the Christmas Holidays whenever you’re at your computer and online with our Chrome, Firefox and Explorer Christmas Themes. You can grab one of our popular pre-made themes (with a trick to brighten your desktop … Continued

Online Coupon Site Presto Savings Launches Coupon Browser Theme

Coupon websites are a big business online with millions of customers looking for the biggest coupons for products and services they use regularly. It seems almost every website out there has a “promo code” or “coupon” available for their offers. It makes sense, as the competition for new business is at an all-time high both … Continued

Conduit Community Toolbar vs. Browser Theme

Brand Thunder often finds itself lumped into the category of toolbar. It’s not a comparison I necessarily agree with, but anything that’s a recurring perception is worth a look. Here’s an overview of toolbars, browser themes and what each can do for your web site, business or community.

What Content to Put in Your Browser Theme

A browser theme is more than a pretty picture, or it should be. That’s why we call ours “interactive browser themes” and we’ve seen browser themes deliver 6 – 12x more clicks than the average visits to our partner sites. You get this return traffic by utilizing the content you’ve already created for your web … Continued

Sales Strategy: Browser Theme – Hunter vs. Farmer

We’re all in sales. Whether you’re Coca-Cola or the GateWay College Gecko soccer teams, you’ve got an audience you’re trying to reach and some action you’re trying to inspire. These two groups may be miles apart in terms of scale, but they’re both actively engaged with their communities online. Coke has it’s MyCokeRewards.com and the … Continued

BT:Engage How To: Make Money Online with Your Browser Theme

Browser themes are great engagement tools and a strong reason they’re popular with online communities. Keeping in touch and driving up visits to your site deepens your relationship with your community. Plus, advertisers love an engaged audience, so you’re already doing yourself and your profitability a favor. There’s even more opportunity and it’s easy to … Continued

Create a Huffington Post, CNN, or Fox News Browser Theme

I talk a lot about using BT:Engage for helping sites and communities deepen their engagement with their online audience. It’s also extremely easy (and fun!) to create browser themes for your own use and pleasure. In the following post and accompanying video tutorial, I’m going to show you how to spin a browser theme that … Continued

How to Share Your Brand Thunder Browser Theme

You’ve got to share to win. If no one knows about your browser theme, no one’s going to use it. But, we’ve not given you a lot of tools to work with – what should you do? I’ll offer a few thoughts and ideas about that. And, just so you know, when I write these … Continued

BT:Engage How To – Browser Dimensions and Design

The most frequent comment we hear from users new to browser design is “it doesn’t look like it did in the preview” and that’s because 60% of the time it doesn’t. This post will explain why and what to do about it. Key Definitions I’ll admit, we’ve got a long way to go in terms … Continued

Brand Thunder Introduces BT:Engage a DIY Browser Theme Creator for Mozilla Firefox and Microsoft Internet Explorer

Instantly create and share a “wallpaper for the Internet” that is part Persona, part toolbar and all engagement for small and medium businesses (SMB), associations, communities, clubs, families and friends COLUMBUS, OH – July 27, 2011 – Brand Thunder LLC (http://www.brandthunder.com), Brand Thunder, the world leaders in browser themes and custom interactive browser themes for … Continued

BT:Engage – Example of Fansite Browser Theme Using Delta Daily

Sometimes a blank canvas isn’t inspiring enough. The first question of “where do I start?” is just too broad. I’m going to present a series of concepts showing how BT:Engage creates browser themes for fans of web sites, while helping sites achieve the goals they need to be successful like increased visits and clicks to … Continued

Firefox Personas Versus Firefox Themes

There are several ways that you can customize the look of your browser when you’re using Mozilla Firefox to browse the web.  There are different levels of personalization, which include both Firefox Personas and Firefox Themes.  The changes that you’d like to make to the look of your browser will determine which type of adjustment … Continued

99.6% Conversion, Teach Your Old Browser New Tricks

Marketing Sherpa gave an in-depth look at how the Ohio State University and Fathead used an interactive browser theme to engage OSU fans and offer them a special chance to win an OSU Fathead. 99.6% clicked when promo button was added to browser theme Active users of browser theme grew 52.7% month-over-month Compelling data for … Continued

BT:Engage Browser Theme Platform Roadmap

If you’re part of the BT:Engage private beta, you’re seeing the MVP (minimum viable product) of browser theme creation. If you’re not, what you’ve missed is the first steps in automating browser theme creation by allowing anyone to quickly build their own themes for Firefox and Internet Explorer by adding layered background images, logos and … Continued

BT:Engage Browser Theme Creator

BT:Engage, Brand Thunder’s new browser theme creation platform, is in private beta after long time being a dream. (You can skip ahead and watch this two minute video showing how to build a browser theme and engage an audience.) Brand Thunder is the leader in interactive browser themes. We earned this place by painstakingly building … Continued

Theme Thursday – NASA Browser Theme – Week of 6/2/11

The Endeavor has returned, but you don’t have to stop getting your space fix!  This week’s Theme Thursday browser and your chance to win $25 Amazon Gift Card is our NASA Browser theme!  One lucky person who downloads the NASA theme and “Likes” from our post on Facebook or downloads and shares on Twitter will … Continued

Brand Thunder Hiring Web Programmer Analyst

We need help.  Browser themes have never been more popular and we’re staffing to keep up with demand. We have immediate need for a Web  Programmer Analyst.  People in the central Ohio region will have an advantage, but we have a very dispersed team – so if you’re the right fit, there’s no geographic barrier. … Continued

Theme Thursday – Pirate Browser Theme – Week of 5/26/11

Avast ye scurvy dogs!  Weigh anchor and set course for a chance to win a $25 Amazon Gift Card with our Pirate Browser theme!  One lucky person who downloads the Pirate theme and “Likes” from our post on Facebook or downloads and shares on Twitter  will win!  Firefox users check out the theme at http://pages.brandthunder.com/piratepersona@brandthunder.com/download/ff … Continued

What is the Brand Thunder Theme Manager?

You may have seen our “Brand Thunder Theme Manager” in one of the Brand Thunder Internet Explorer themes that you downloaded. This exciting technology makes it possible for us to provide you and thousands of our other IE browser theme fans with innovative and beautiful new themes for your browser. It’s one of two parts … Continued

Theme Thursday – Memorial Day Browser Theme – Week of 5/19/11

This week’s browser theme, that will result in a quick $25 Amazon Gift Card for one lucky person who posts to Facebook or Twitter , is our tribute to the Armed Forces – the Memorial Day browser theme. Firefox users will find the theme at http://pages.brandthunder.com/memorialdaypersona@brandthunder.com/download/ff. Sorry IE and Chrome users, we’ll get you into … Continued

New Firefox Themes – New Mozilla Firefox Skins

Each month, Brand Thunder releases a number of new Firefox themes and skins for fans of the popular Mozilla web browser. With each new release, we are responding to the demands of our fans and the types of themes they would like to see. It’s an exciting endeavor and certainly rewarding to create new themes … Continued

Best Themes for Chrome, Firefox and Internet Explorer

Brand Thunder is completely changing the way that you and I experience the Internet. With savvy technology and groundbreaking ideas, Brand Thunder is customizing the user experience like never before. Both users and businesses alike are flocking to this technology and the offerings of the Brand Thunder team. There are a couple of different things … Continued

Theme Thursday – Baseball Browser Theme – Week of 5/12/11

This week’s browser theme, that will result in a quick $25 Amazon Gift Card for one lucky winner, is our tribute to the boys of summer – the Baseball browser theme. Firefox and Internet Explorer users will find the theme at http://pages.brandthunder.com/baseball/download. Sorry Chrome users, we’ll get you into the fun soon. REMEMBER! You’ve got … Continued

Brand Thunder Introduces World’s First 3D Browser Theme

COLUMBUS, OH – April 1, 2011 – Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the launch of the world’s first 3D browser theme. Available for Firefox, the 3D browser theme, dubbed 3DBT, will literally reach out and grab users and drag them into an interactive media world unlike anything currently in existence. … Continued

March Browser Theme Madness

It’s that time of year. The Big Dance. March Madness. The NCAA Tournament. The Lost Weekends. The fun is about to start. With the team selection complete and everyone working on their brackets, here are a few options to feed the excitement. You can keep up with the tournament, start to finish, with Brand Thunder’s … Continued

New Browser Themes on Thunder Themes

The Brand Thunder gallery for browser themes, ThunderThemes.com, has some stylish new looks for your browser. These selections are for Firefox only, so if you’re on IE and want your own – get over to our Facebook page and let us hear from you! It’s only a game. Or is it? Keep asking yourself when … Continued

Brand Thunder Launches Interactive Browser Theme for Major League Gaming

COLUMBUS, OH – February 22, 2011 – Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the launch of the official interactive browser theme for Major League Gaming (MLG), the world’s largest professional video game league and provider of cross platform online videogame competition. Available for Firefox and Internet Explorer, the MLG browser theme … Continued

The Browser Theme for Surviving Valentine’s Day

Image by brandthunder via Flickr Valentine’s is another holiday just waiting for things to go wrong.  There’s a lot of hype and expectation, maybe even more than the holiday season we just went through.  You see Thanksgiving and Christmas are big family days, so there’s friendly fire and collateral damage all around you.  You’re not … Continued

Get the Holiday Spirit with Two Christmas Browser Themes

Image by brandthunder via Flickr Sometimes the best answers are the most obvious.  When you’re sitting around wondering, “what could be better than a Christmas browser theme?” and the simple brilliance of it hits you… “TWO Christmas browser themes.”  It’s like finding an amp that goes to 11.  One might suggest since we have both … Continued

Thankful for a Stellar Year

Image via CrunchBase At this time of giving thanks, Brand Thunder has much to celebrate. A vibrant and supportive community in central Ohio with organizations like TechColumbus and TechLifeOhio. A great channel partners like Adevia Software and Mackey Marketing, to name a few. Supportive business partners like Bing. An amazing client list that still includes … Continued

Zombie Browser Theme for the Walking Dead

Not one to shy away from a current trend, Brand Thunder has momentarily left the fast-pace Internet world to introduce a browser theme that moves to its own plodding rhythm.  The Zombie browser theme will appeal to those fans of the mindless, hungry heaps of rotting flesh.  If you can’t get enough of Zombieland, The … Continued

Browser Themes Gain Developer and Media Attention

Image by brandthunder via Flickr It’s been a good week or so for discussing the merits and capabilities of the browser theme. From the development side, the Mozilla community is exploring adding new standard functionality in the browser that Brand Thunder showcased in its Personas Interactive extension.  Mozilla is considering giving users the ability to … Continued

Brand Thunder and CBSSports.com College Network Enter Agreement for University Browser Themes

COLUMBUS (August 25, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, and CBSSports.com College Network, a leading provider of web sites for college athletics programs, announced an agreement to bring interactive browser themes for Firefox and Internet Explorer to approximately 60 colleges, universities and conferences. Alumni, students and sports fans alike can now … Continued

Creating Community for a Small Business

I had the opportunity to speak with Owen McGab Enaohwo at Hire Your Virtual Assistant to discuss how to create an online community and how small businesses can get started using “community” to help their business.  You can see the full interview and an outline of the discussion at hireyourvirtualassistant.com/blog.  I don’t want to repeat … Continued

Perseid Meteor Shower and the NASA Browser Theme

Image via Wikipedia The top trending Twitter term, as I write this, is “meteor shower tonight.”  It’s a wonderful event to enjoy on a summer’s evening, and the timing this year is perfect for those of us on in the Eastern time zone.  A great memory from several years back was having a pre-dawn jog … Continued

Brand Thunder and IGN Introduce the First Interactive Browser Themes for Gamers

Image via CrunchBase COLUMBUS (July 22, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced its first entry into the video game market with the launch of the IGN interactive browser themes for Firefox and Internet Explorer.  IGN, the premiere online media outlet for videogame reviews, news, trailers and videos, will provide content … Continued

Interactive Themes

Reposted from Mike’s Musings So you may wonder why we called it Personas Interactive. If you were go to the Brand Thunder Gallery, you would see what we specialize in – creating customized browser experiences for different sports teams, websites, musicians and more. These browser experiences have evolved over the years in their design, their … Continued

Enhanced Personas

Reposted from Mike’s Musings In explaining exactly what a Persona was in my last post, I mentioned that a Persona contains two images – a header and a footer. I also indicated that these images are very large – 3000 pixels wide. You may wonder why that is. Personas is designed to do one thing; … Continued

Independence Days – July 4th and Otherwise

Image via Wikipedia If you’re a startup or a small business, celebrate your own independence along with that of the U.S.A.’s.  If it helps, do like me and run Brand Thunder’s Independence Day browser theme to help get you in the spirit. I’ve had a diverse career with a range of companies from big to … Continued

Brand Thunder and Celebrity Chef Sanjeev Kapoor Dish Indian Cuisine in Interactive Browser Theme

Image by brandthunder via Flickr COLUMBUS (June 21, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced its first entry into the Indian market with the launch of the Sanjeev Kapoor interactive browser theme for Firefox.  The best of Chef Kapoor’s vast library Indian cuisine knowledge is now rolled into a free download … Continued

World Cup Just One Way to Reach a World Audience

Image by Lucas_B via Flickr The kick off of the World Cup got me thinking about the marketing opportunity for companies trying to reach a multi-national audience with their product, and my own global expectations for Brand Thunder’s interactive browser themes when we were starting out. For companies that can afford it, the mega sporting … Continued

Brand Thunder Themes for Internet Explorer Introduced Through Microsoft Promotional Push

Image via CrunchBase COLUMBUS (June 9, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced the launch of its add-on themes for Windows Internet Explorer on the Internet Explorer Add-ons Gallery. Some of these themes have been featured on the Internet Explorer Add-ons Gallery homepage at http://ieaddons.com. Brand Thunder, is rapidly bringing its … Continued

Brand Thunder Announces Expressions, Lightly Interactive Firefox Themes

COLUMBUS (May 3, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced today its series of design forward themes that offer strong visuals with a selection of interactive links to popular websites plus a multimedia sidebar featuring a video player of headline news stories. More than 50 designs that range from abstract art … Continued

Brand Thunder Launches Baseball Browser Themes for Firefox and Internet Explorer

COLUMBUS (April 26, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced today its browser themes for major league baseball. With the beginning of the baseball season underway, fans of the sport can enhance both Firefox and Internet Explorer with the feel of the ballpark. The free downloads are available from Brand Thunder … Continued

Is Acquiring New Customers A Waste of Time?

Image via Wikipedia Last week I was directed to a blog post about the power of having fans of your brand. Teddy Anderson, the author, and I had just met and he mentioned the post and that he’d referenced Brand Thunder in it. How could I not read it? Some valid points are made about … Continued

Brand Thunder and The Hockey News to Launch Browser Theme for Hockey Fans

COLUMBUS (April 14, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced today its relationship with The Hockey News to extend comprehensive coverage of the world of hockey to the Firefox and Internet Explorer browsers. The Hockey News browser themes will keep hockey fans connected to sporting news regardless of where they are … Continued

The “Interactive” in Interactive Browser Themes

Between Firefox Personas and Google Chrome’s Themes, browser themes are getting a lot of attention this year. Brand Thunder is pleased to be at the front with such distinguished company. While each of us helps you move beyond the dull gray of the standard Internet browser and personalize your browser with enticing visuals, Brand Thunder … Continued

Customer Feedback Loop – 5 Easy Tools to Help You Listen and Act

Image via CrunchBase The ability to capture the voice of your consumer today is quite abundant and that’s a fantastic thing. Like at most businesses, Brand Thunder continuously looks at how it can improve its product. We’re thankful for the various channels available that allow our users to voice their own thoughts on where we … Continued

Weather Forecast Dynamically Updates in Browser Theme

Image via CrunchBase I’m going to double dip here and talk about the same thing we issued a press release on this week — the Brand Thunder Weather Theme. I’m doing so because I think the technology behind it and the experience in front of it are simply amazing. Almost the entire background changes with … Continued

Web Apps – 5 Ways to Convert and Keep Your Fans

Image via Wikipedia Do you feel safe downloading a program from the Internet? Do you give more thought to visiting a web site or installing a piece of software? It’s questions like these that create challenges for web applications. If you’re offering a software download, you’re already operating at a disadvantage in the mind of … Continued

Brand Thunder to use Bing to Extend Web Search into Interactive Browser Themes

Image via CrunchBase COLUMBUS (February 16, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced today its relationship with Microsoft Corp.’s Bing to integrate their web search into all Brand Thunder interactive browser themes. Interactive browser themes are like an extreme makeover for the web browser. With an easy-to-install browser add-on, end users … Continued

Brand Thunder Passes 2 Million Downloads – 2 Reasons Why

The growth chart is text book. Brand Thunder’s doubling its size in half the time. It took us 18 months to reach the 500,000 download mark. Nine months later, we reached the million download mark. Four and a half months after that, we’re over two million downloads. Nice momentum. Distribution It’s easy to see the … Continued

Brand Thunder and the Daytona International Speedway Move Web Browser Themes into the Fast Lane

Image via Wikipedia COLUMBUS, OH – February 9, 2010 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the launch of the interactive browser theme for the Daytona International Speedway. Racing fans can get a browser theme that keeps them attuned to three of the hottest events at the preeminent race track, the … Continued

Small Business Considerations for a Move to Cloud-Based Services

Image via CrunchBase PCWorld recently issued a story, by James A. Martin, on cloud computing and what small businesses should keep in mind when they think about this path. We provided a little insight for that article. Since we gathered our thoughts on the subject, I thought I’d offer Brand Thunder’s own thoughts and experience … Continued

Innovation in Central Ohio

Image via Wikipedia Tonight, Brand Thunder shares the stage with a great community of entrepreneurs, start ups, technologists, thought leaders and more. The best part is they are all our part of the local technology scene in central Ohio. Our friends at Toobla have re-envisioned the way we share and collect our information on the … Continued

Brand Thunder and The Daily Beast Launch First-Ever Web Browser Theme with a Dynamically Updating Photo in the Design

COLUMBUS, OH – January 26, 2010 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, in conjunction with The Daily Beast announce the release of an Internet browser theme tailored specifically to the avid newsreader. It is the first theme to update with The Daily Beast’s photo exclusives, plus the story headline can be revealed … Continued

9 High-Growth Companies Showcased at SIIA Information Industry Summit

The SIIA Information Industry Summit has a reputation as the digital information industry’s flagship conference. It’s an annual Summit of industry leaders for providing strategic guidance to senior business leaders representing publishers, content technology companies, bankers, analysts, bloggers and press. This year Brand Thunder is fortunate enough to join. Brand Thunder was invited along with … Continued

SuperDraft 2010 and MLS Browser Themes

Image via Wikipedia A lot of attention will be on Philadelphia today for Major League Soccer’s draft day. You can find much of the action at the MLS site. Events like this bring fans together with hope and anticipation for the coming season. And in the midst of the hype, I’m going to make a … Continued

Brand Thunder Capitalizes on Its First Vator.tv Competition

Brand Thunder’s heading to New York at the end of January to participate in a forum for leaders in the digital content industry. During the Software & Information Industry Association’s Information Summit nine start ups will be given the stage to present their capabilities. We earned our slot through a Vator.tv competition. Vator (short for … Continued

Brand Thunder at Add-on-Con

We’re excited to be attending Add-on-Con again this year, and we’re adding panel participation to our itinerary. Patrick Murphy will be participating in the Business Marketing track discussion “Using your Add-On to help publishers, OEMs, carriers, and others create value.” You’ll find other members of the team attending as well. It’s a conference focused on … Continued

Holidays and Custom Experiences

Close to a year ago Brand Thunder launched its first holiday experience for the browser. For a business focused on the personalization of the Internet browser, it would have been an unfortunate oversight. Christmas kicked off what’s been a full year of capturing the major holidays in our Booms! and they’ve been exceptionally popular. If … Continued

The Company That You Keep

You’re only as good as the company that you keep, as the saying goes, and today we’re taking steps at being better. We announced some great additions to our advisory board. If you haven’t already, I encourage you to read the press release here. Three highly regarded people have agreed to join our advisory board … Continued

Brand Thunder Expands Advisory Board with Industry and Entrepreneurial Vets from AOL, Microsoft and UGOBE

COLUMBUS, OH — October 29, 2009 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the addition of three new members to its Advisory Board. The board now includes Bob Christopher, former CEO of UGOBE, John Dixon, former VP at AOL, and Mark Harris, Technology Strategist for Microsoft. The members were chosen for … Continued

Deja Vu – First Again with Capitals Hockey, This Time in UK

Hockey teams seem to be the innovators in the interactive marketing space, especially if the team’s name is the Capitals. At least, that’s been our experience to date. One of Brand Thunder’s first clients was the National Hockey League’s Washington Capitals. Now, we’re first again with the Capitals. This time it’s the Elite Ice Hockey … Continued

Google’s Chrome Positioning for Growth

Image via Wikipedia Today, Laurie Sullivan over at MediaPost’s Online Media Daily discusses how Google is educating the world about Chrome. It’s a small step in a much bigger effort. Whatbrowser.org is a simple site defining the most important application on the computer. It generously makes the major browsers available from the site, and has … Continued

Brand Thunder Launches Beta in Preparation to Storm Microsoft’s Internet Explorer Browser Experience

Image via Wikipedia COLUMBUS, OH — September 29, 2009– Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today beta group availability to test the most visually immersive add-on available for Microsoft’s Internet Explorer browser. Fans of the NHL’s Vancouver Canucks (http://canucks.nhl.com/club/page.htm?id=48312) or Washington Capitals (http://capitals.nhl.com/browser) can request access to private beta groups and their … Continued

The Marketing Struggles of Prolonged Consumer Attention

Cover of Roxanne Marketing can be a lot like the singles bar — the 15 and 30-second shot, the photo shoot for the magazine spread, the flash banner. It’s all the equivalent of “the look,” “the line” or, in my case, the spilled drink. It’s about attention getting and breaking through the clutter. Despite the … Continued

Your Web Content is Done, But is it Available?

Image via CrunchBase A lot of time and money is spent on developing a company website. Even more is spent attracting users to that site. Yet, we find a surprising number of sites that missed the critical questions of “Is my content accessible and is it distributable?” Make it Accessible There are too many options … Continued

Brand Thunder Introduces New Advertising Sponsor Placements within the Browser Chrome

COLUMBUS, OH – September 4, 2009 – Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the availability of clickable sponsored placements within the browser chrome of its custom browser Booms!. These sponsored placements are visually integrated within the browser theme, remain regardless of the website being visited, and fully take advantage of the … Continued

Measuring Engagement – Maintaining Engagement

MediaPost’s Online Spin had another interesting article yesterday titled “The Three Rs Of Engagement” by Cory Treffiletti. Cory discusses how there is no standard for defining engagement because engagement depends on the objectives of the marketer. But he proposes three unifying themes necessary to define engagement — and they are Recency, Resonance and Relevance. I … Continued

Brand Thunder and “Full Speed 2 a Cure” Create a Custom Browser Designed to Improve Awareness and Early Detection of Breast Cancer

COLUMBUS, OH — August 28, 2009 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today an agreement with racecar driver Emerson Newton-John’s “Full Speed 2 a Cure” motorsport cancer awareness campaign (http://www.fullspeed2acure.com) to deliver a custom browser Boom!. The launch of the Boom! coincides with a special auction for a keepsake Gladiator GarageWorks … Continued

The Digital Marketing Mix – The Why’s the Limit

Last week, Kendall Allen discussed remaining innovative with marketing in tough economic times. See her post “Relationships And The Progressive Digital Mix” on MediaPost’s Online Spin. Andrew Chen, who supplies supporting analysis with most of his posts, covered part one of his thoughts on “How desktop apps beat websites at building large active userbases” in … Continued

Brand Thunder Signs with WeatherBug to Bring Integrated Weather Content to Custom Browsers

COLUMBUS, OH — August 20, 2009 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today an agreement to include WeatherBug content within its branded browser experiences. Brand Thunder reworks the visual style of a browser theme to match the colors, logos and imagery of its partners while also adding content and functionality to … Continued

Help Your Customer, Help Yourself

Image via CrunchBase Brand Thunder received some nice coverage over at Folio Magazine yesterday. The story focused on our latest release for the Columbus Dispatch and some technical benefits we added behind the scenes to make the product more useful to Dispatch readers and ultimately The Dispatch itself. I encourage you to read the Folio … Continued

Brand Thunder and Columbus Dispatch Deliver First Daily Newspaper Browser Experience

Image via Wikipedia COLUMBUS, OH — August 19, 2009 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the availability of the Columbus Dispatch Boom!. The first product of its kind to serve the audience of a daily newspaper, this browser add-on is designed to strengthen relationships and enhance loyalty between The Columbus … Continued

How to Write Better Headlines and Multiply Your Traffic

I wish I could offer all the advice you need in this one post. Fortunately, the “How to” portion is only a click away. Copyblogger has a great series titled “How to Write Magnetic Headlines” and it’s worth your time to study. If you’re really feeling time pressed, then check out Stuart Brown’s “How to … Continued

Brand Thunder Brings a Little Fun to Custom Browsers with Come2Play

Image via CrunchBase COLUMBUS, OH (PRWEB) August 13, 2009– Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today an agreement to distribute Come2Play games within its custom browser experiences. Brand Thunder’s browser customizations provide marketers with a more persistent connection to their customer whenever they are connected to the Internet and regardless of the … Continued

Brand Thunder CEO Talks Grass Roots Marketing – Aug 11 Only

Mind Your Bizness is an online radio & TV show focusing on “EduTaining” content for entrepreneurs and microbusinesses. Host Danielle Hampson interviews Patrick Murphy on using Grass Roots Marketing to Reach Top-Tier Clients. Interview runs August 11, 2009 only. Listen here: http://www.mindyourbizness.com/

Two Views to a Boom! – Toolbar Only Look & Why It Matters

Brand Thunder prides itself on the immersive visual experience our browser Booms! deliver – but sometimes less is more. For those times, Brand Thunder built a Small Boom! (toolbar only) view of our Booms!. It’s as simple as clicking on the B/T button in the toolbar and choosing the Small Boom! option. That’s it. The … Continued

Brand Thunder Does Some Good Work with Mozilla

Image via CrunchBase Brand Thunder is a proud member of the Mozilla community, so you can imagine the honor we felt when they asked us to do work for them. In its support of the UKs CyberMentors program, Mozilla had Brand Thunder deliver an Add-on featuring a custom theme and an integrated toolbar allowing users … Continued

Elaboration on Earning Customer Loyalty

Image via Wikipedia Customer Loyalty: How to Earn It is a commentary over at MediaPost. Guy Maser gives some simple and straightforward ideas to help you better serve your existing customer. The fundamentals often aren’t that complex. His suggestions are geared for a certain type of business, but his premise is applicable anywhere – do … Continued

Helping Brands Leverage Social Media

Ben Elowitz made a compelling argument for brands connecting with its fans in his Online Media Daily commentary. He details examples of how brands have created sites that engage their user base and create a dynamic exchange. It’s by serving these fans that the majority of brands will see their success in social media. I’m … Continued

Firefox 3.5 Compatibility – The Dog Ate Our Homework

Image via Wikipedia Congratulations to the Mozilla community on the launch of Firefox 3.5 today. It’s an outstanding product that can be found at www.getfirefox.com. If you’re using one of Brand Thunder’s newer browser Booms!, you’re most likely enjoying a seamless transition. If you’re using one of our older browser customizations or an older Boom!, … Continued

Evolving the Not Invented Here Syndrome

Image via Wikipedia “Not invented here” has long held a negative connotation. I’ve been involved in my share of corporate development efforts that ignore marketplace solutions and pursue an internal one only to see the project stagger and fall. I’ve also used it as an excuse for obstacles encountered when dealing with other companies. In … Continued

Orlando Magic Takes on Brand Thunder in the Finals

Image via Wikipedia You’d think a team heading to the NBA Finals would have only one thing on their mind. That may be true of the players and coaches, but the front office is still thinking about the fans in this stellar 20th season for the Magic. That’s why, starting today, you can download the … Continued

Brand Thunder Hits Cool Site of the Day

The word “venerable” isn’t used to describe many web sites, but it certainly fits Cool Site of the Day. They’ve been surfacing a cool site on the Web every day since August 1994, which means they’ve look at a lot of sites for a long time. That made it all the more thrilling to find … Continued

Your Browser, Like No Other – Introducing Canvas

Image via Wikipedia Today, Brand Thunder announced Canvas our latest Boom! and a major step forward in Internet Browser visual style flexibility. You can read the press release here, but in a nutshell, you can make any photo, or any image on a web page, your browser theme. This is a totally new experience in … Continued

Brand Thunder Unveils “Canvas” and the Ability to Add Any Photo or Image to Your Browser Theme with Just a Click

COLUMBUS, OH (May 28, 2009) — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, today announced the beta release of Canvas, a major advance in Internet browser personalization. This lightweight browser enhancement puts the look and feel of the browser fully in the hands of the user by allowing any picture on their computer, or … Continued

Brand Thunder at Soccerex London Forum

Brand Thunder will be at the Soccerex London Forum on Wednesday. Boyd Butler, KAM Sports International, will be representing us. Contact us if you want to meet with Boyd. This is an advantage of working with channel partners that are experts in their markets. By having a partner in the UK, and one that is … Continued

Brand Thunder Drawn into World of Webcomics

Blind Ferret Entertainment’s Looking For Group was a fun project for us, and not just because it marks our first comic-focused Boom! (custom browser). It’s a great example of the visual styling that can take place within the browser (more on that below). The Blind Ferret team did a fantastic job with it. If you’re … Continued

Start-ups and Entrepreneurs – Look Local to Grow Global

Image via Wikipedia My career experience is diverse, with a great deal of expertise in Internet marketing, commerce and product development. Branded browsers were a natural fit to my skill set. Nothing like joining a start up for the sudden exposure to the breadth of what is unknown or needs to be relearned. Fortunately, the … Continued

Boom! Cleveland Cavaliers Browser Launches with Two Looks

Image via Wikipedia The Cleveland Cavaliers are the first NBA team to launch with a Brand Thunder Boom (branded browser) and they’re doing it with their fans in mind. The Boom has two views: one focused on the team and Cavs.com, the other focused on CavFanatic.com – the official social network of the Cavs. And … Continued

Why Brands are Still Afraid of the Social Web

Image via Wikipedia Skittles made a daring move a couple weeks back and illustrated beautifully why, despite a strong willingness, brands can’t open themselves up from a social web standpoint. Brands are built on trust, and consumers and fans have an expectation of how that brand will treat them. It’s no different than personal relationships. … Continued

Put Forward Thinking Toward Relevancy – Objectives for SXSW

South by Southwest 2009 starts next week. A lot of people will see a lot of cool things. The question afterward will be “what is actionable?” If you’re going there to see what next cool thing will help your business, take a quick read of an article at Online Media Daily featuring Google’s Analytics Evangelist, … Continued

Oscar Weekend and Leveraging Events for your Company

Image via CrunchBase Do you know the event calendar that impacts your business? If not, it’s worth a good look because it can have a material impact on your business, and there are tools that can help. Sadly, Brand Thunder is not going to the Oscars. Is an entertainment-award Boom (branded browser) in our future? … Continued

Press Relations and 3 Tips for Editing Emails

If you want to clarify your message, tell it to someone and have them repeat it back to you. Hold that image, then think about email. It’s hard enough to convey a concept and have it understood when you’re looking at someone and have the full communication arsenal at hand (body language, intonation, rephrasing). When … Continued

Can Attendance = Presence at a Trade Show? BT Heading SXSW

Like any start up, we need to be cash conscious but sometimes separating the “wants” from the “needs” is not easy. We really want to be at SXSW. But in terms of it reaching the audience who buys our service (the brand marketer needing a branded browser), we don’t know if it’s the right show … Continued

Brand Thunder Receives Investment from Ohio TechAngels

COLUMBUS OH (January 27, 2009) — Brand Thunder LLC, the branded browser specialists, announced today its investment from the Ohio TechAngels and other ‘sidecar’ angel investors to further its work in bringing immersive experiences to the Internet browser. Brand Thunder reworks the visual style of the browser to match the colors and logos of leading … Continued

Eat Your Own Dog Food

In my years of being in a customer focused business I have learned a very important phrase and philosophy: eat your own dog food. Most of what I have to say this week is stepping back to the basics.  But that’s where successful business processes have to begin so these points can never be over … Continued

Building a Game Plan

For starters, I love basketball.  It is hard to swallow the end of the college football season, but its good to know that college basketball is always right there to catch my fall.  Although that sounds like random gab, you’ll get the picture when you’ve finished reading this blog.  Business development and basketball, how could … Continued