Basketball | Brand Thunder

Mar 25

Boom! Cleveland Cavaliers Browser Launches with Two Looks by Kevin Dwinnell

: Image via Wikipedia

The Cleveland Cavaliers are the first NBA team to launch with a Brand Thunder Boom (branded browser) and they’re doing it with their fans in mind.

The Boom has two views: one focused on the team and Cavs.com, the other focused on CavFanatic.com – the official social network of the Cavs. And it’s more than just the look changing. All the toolbar buttons change to meet the needs of each user. You can check it out on their site here, or download from Brand Thunder here.

Brand Thunder’s Boom technology, which allows the real-time switching between the different browser customizations, helped make this happen. Our first two clients to utilize this capability, the Cavs and JOCKlife.com, both recognize the transient nature of the consumer and the desire to optimize the experience for their audience.

By transient consumer, I mean focus and attention is going to ebb and flow for each of us. Even diehard fans take a breather during the off-season or have a temporary shift of attention. JOCKlife.com, a sports site that offers the “voice of the athlete” with its list of notable athletes blogging on its site, launched its Boom with four views: a general JOCKlife.com look, and ones focused on baseball, basketball and football (you can get it here). This allows them to meet the need of the fan that wants it all, or the fan that wants to focus on the sport that’s in season.

The Cavs are no different. They just split their focus between the Cavs fan and the CavsFanatic. It’s a natural extension of the push this season to recognize members of their fan social network – CavFanatic.com. This focus has included game-night dedications and receptions for the community – and now a special view in the Cavaliers Boom.

When you really think about and act in the interest of your fans, transient isn’t much of a concern. You know they’ll be coming back.

Posted in Commentary | Tags: athlete, basketball, brand thunder, Branded Browser, Cleveland Cavaliers, custom browser, jocklife, National Basketball Association, NBA | 1 Comment »

Dec 12

Building a Game Plan by Ryan D Miller

For starters, I love basketball. It is hard to swallow the end of the college football season, but its good to know that college basketball is always right there to catch my fall. Although that sounds like random gab, you’ll get the picture when you’ve finished reading this blog. Business development and basketball, how could you not read on?

When a company has a great product or service to offer the first step to sales is getting deals as easy as possible. The typical approach is tapping into the contacts that you have and taking the shot gun approach to get in front of anyone and everyone. No doubt this will provide some immediate success and help build some case studies that will be the foundation of your company. This will also get your name out there and start developing chatter in the industry giving you a presence within the market.

Leveraging existing contacts and going after easy wins can jump start any company, creating a base of clients and generating necessary revenue to move forward. Thanks to the immediate tactics you have seen the early success you were anticipating and it’s evident that there is a demand for your offering, so what’s next?

This is where my addiction to analogies comes in. I think it is safe to say that the overall objective in basketball is to score, and score as much as you possibly can. As a start-up company our objective is pretty similar, land quality deals, and land as many as we possibly can. Knowing the objective is to score, basketball coaches spend days, weeks, and sometimes even months coming up with a game plan that will maximize the teams potential. At a competitive level you won’t see any team take the court without a game plan. Shooting at will from all over the court won’t lead to success. Although some shots may fall, ultimately maximum scoring potential won’t be reached.

At Brand Thunder we have a talented team and great scoring ability, but what will make us successful is our strategic approach to expand our presence in the market. We continue to put together a strong game plan internally and expect it to pay off in the end. The next step is execution, which is fairly self-explanatory. A coach can put together a book with the greatest plays, but if you don’t execute correctly, you won’t see the desired results. And not unlike basketball, you have to be flexible and willing to change the selling game plan when necessary. Go into half time and make adjustments where necessary and take what the market gives you.

Not having a thought out strategy can be detrimental to the success of business development. The sales approach and strategic direction at Brand Thunder is ever evolving but a game plan is in place. We believe we have the team, the scoring power, and now the game plan to come out on top at the end of the fourth quarter. Fortunately for me, all I have to worry about is offense. ☺

Posted in Commentary | Tags: basketball, brand thunder, business development, Ryan D Miller, ryan miller, sales, sales approach, sales strategy, selling, start-up, strategic, strategy, success | No Comments »

Company Profile
Founded:	2007
Founder:	Patrick Murphy
Investors:	TechColumbus Ohio TechAngels North Coast Angels
Contact:	Send us a note 614-304-1316
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Boom! Cleveland Cavaliers Browser Launches with Two Looks by Kevin Dwinnell

Building a Game Plan by Ryan D Miller

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