The Case Against Engagement. Really?

An article over on Adweek this week discussed engagement and its misuse in advertising circles. Since Brand Thunder’s Booms! have engagement as a core value proposition, I immediately found myself on the opposing view side. To be fair, some of the points made have merit – but it’s not necessarily a problem with engagement. Our … Continued

Thoughts on Recent Widget and Facebook Apps Press

What do you want a widget, app or branded browser to do for you? Your answer can determine your results. Over the past week, three articles from AdAge, Adweek and MediaPost have provided their take on the current state of widgets and Facebook applications. I’m inserting myself into the discussion because there’s commonality with widgets, … Continued