Facebook Look-Alike Audiences Aid in Social Media Advertising

  If you’re looking to bolster your Facebook Advertising strategy, we recommend taking advantage of the lookalike audience feature. This is a method that we use and have seen proven results. Delivering ads to lookalike audiences allows us to be highly targeted with our campaigns and efficient with our budget. How it works: When creating … Continued

Safari Themes to Enhance the Browser New Tab Page

The trend of new tab experiences is growing rapidly as some of our favorite sports teams, colleges, music groups and publishers offer add-ons that allow you to theme the new tab page.  This post is dedicated to Safari, showing how simple it can be to customize your experience. There are hundreds of new tab pages … Continued

Get Better Performance in Microsoft Internet Explorer Add-ons

Add-ons and extensions often get accused of slowing down browser performance. The short answer is true, but that discounts a lot of scenarios and value. In many cases, you’ll have a better experience when you have the right extensions installed – and that can speed your personal performance if not the bench speed of the … Continued

Are Extensions Safer in Firefox or Chrome? Sandbox vs. Open Market

The debate continues over whether it’s better to have a closed system for distributing apps or a more open one. You see it a lot in comparing Apple’s App Store to Google’s Android Marketplace. Apple reviews and approves every app before launch. You’re ensured a certain level of product quality, integrity and safety because of … Continued

WARNING! The Complete Guide to Google Chrome Warnings

You may have seen the frightening warnings that Google Chrome will pop when installing a theme. “WARNING! This extension will follow you home from work!” Eek! OK, it’s not that bad, but it can feel like it. To be fair, Google is just trying to warn you of what could happen, not what will happen. … Continued

Why Not Just a Theme? Interactive Browser Themes Explained

We’re proud of our announced relationship with MLB.com, and we think fans will be excited about the newly available themes. As a result, we’ve been giving shout outs to baseball bloggers so they can weigh in and hopefully share with their readers. We love the feedback we get and in whatever form it comes. This … Continued

The Age of Excellence Does Not Mean Perfection

Jason Calacanis recently wrote an editorial called “The Age of Excellence” and he raises a lot of good points. His visual of a ratings gun and it’s effect on the future of business is compelling. Those of us who are fans also know Jason can be a little over the top, and he is with … Continued

Fan Marketing: Be Bold and Beautiful

Fathead knows the market they play in. Their tagline Go Big – Real. Big. says it all. And with that vision, they became the leading brand in sports and entertainment wall graphics with thousands of officially licensed products. That’s BIG! That’s what fan marketing is about. Connecting with a group of passionate users in a … Continued

Bands & Musicians – Themes for and by Fans

Musicians today are part artist, part business person and all hustle. You have to be if you’re going to make a living in the post-apocalyptic era of the music industry. It’s no surprise that bands and fans are connecting through BT:Engage, our do-it-yourself browser theme creator. Though it may have surprised us how the fans … Continued

Video Game Fan Art Turns Into Browser Themes

When Brand Thunder turned over the keys to browser theme builders with BT:Engage, we knew lots of different communities would be attracted to it. We recognize some of the best in our weekly browser theme of the week contest. Others seem to stand out when you look at the full collection of themes that are … Continued

Sweet 16 Browser Theme Bracket Winners

Sweet Themes for the Sweet 16 At the start of the NCAA Men’s Basketball Tournament, there were 34 teams with browser themes. Thirteen teams  that reached the Sweet 16 offer their alma mater browser themes. Guess what it takes to be a winner? The positive energy of a connected fan base, of course! Though a … Continued

Movie Star Themes

Movie Stars and Movie Star Themes Brand Thunder broke technical ground when it released its dynamically updating Movie Premiere browser theme that included movie posters, reviews and ticket sales all from leading site – Fandango. It’s still a fun and useful theme, great for any movie buff or those just along for the summer blockbuster … Continued

Official Themes of the NCAA Tournament Teams

It’s March. Madness is upon us. It’s tournament time. US productivity is down while basketball viewing is up. Whether you’re a fan of women’s basketball, or you’re following the men’s bracket, there’s no better way to follow your team and keep up with the action than a browser theme. Brand Thunder’s browser themes are brought … Continued

Browser Theme and BrowserID: Personas Naming Quandary

Mozilla is showing it has the naming skills of George Forman and using the same name for a second product. After years of Personas representing easy-to-use, lightweight themes that let you personalize the look of your Firefox, it’s now your name. Or, to be more accurate, your online identification. Mozilla is stepping away from how … Continued

Download Themes in New Gallery

Download Themes Perform a search for “Download Themes” and you’ll find a host of offerings for personalizing your digital experiences. Sites like Customize.org offers a central destination for Themes, Skins, Wallpapers and Icons. Zedge.net offers themes for your mobile phone. You’ll find options for Windows 7 themes, XP themes and WordPress themes. What’s conspicuous by its … Continued

Welcome BrowserNation Fans, Clients and Community!

BrowserNation Browser Themes Come to Brand Thunder You may have read earlier in the week how Brand Thunder and BrowserNation were coming together to bring the full host of Chrome, Firefox and Internet Explorer browser themes to more professional teams, artists, entertainers and more. We’re thrilled and can’t wait to get all the themes built and … Continued

Year of the Dragon Browser Themes

Chinese New Year Browser Theme If you’re going to be celebrating the Chinese New Year, Tet, Losar or any other lunar calendar celebration that I’m not aware of – you need to check out Brand Thunder’s dragon browser themes. It’s the Year of the Dragon and we have the browser skin for you. 3D Dragon … Continued

Browser Theme SOPA Blackout

If you came to Brand Thunder yesterday, or even earlier today, you probably assumed we were part of the Internet blackout effort to stop SOPA. While I might say that was fortunate timing, the real truth is that we experienced an unfortunate server meltdown. For us, there were two scary parts to the story of … Continued

Internet Explorer Skins

That big blue “e” on your desktop has been getting you on the Internet for years. Internet Explorer remains the most popular browser in the world despite the voracious competition from Firefox and Chrome. What’s different from year’s past is it’s no longer acceptable to have that blue E pull up a boring gray browser. … Continued

Community Toolbar Meets Desktop Wallpaper

Community toolbars have been around for years helping online publishers build engagement with their fans and online community. The power of this tool has helped build Conduit, the leader in this space, into what some say is a billion dollar company. Engagement is a powerful tool. For many years more, desktop wallpapers were the path … Continued

10 Tools for Business Development and Relationship Management

Patrick Murphy recently did a Brand Thunder interview with Shoestring Ventures, The Startup Bible Blog. One of their questions was “What other web-based products would you recommend to entrepreneurs, business owners or freelancers?” I realized the recommendations fell into categories discussed in our blog post about Sales Strategy: Browser Theme – Hunter vs. Farmer. Given … Continued

Conduit Community Toolbar vs. Browser Theme

Brand Thunder often finds itself lumped into the category of toolbar. It’s not a comparison I necessarily agree with, but anything that’s a recurring perception is worth a look. Here’s an overview of toolbars, browser themes and what each can do for your web site, business or community.

Brand Loyalty: It’s an SMB Online Marketing Tool, Too

Brand loyalty is nothing new, but we usually think of Coca-Cola or Nike. Huge global behemoths that consumers ask for by name and wear proudly on their heads, lips, body and feet. But online marketing has changed the way brand loyalty is acquired and earned.  With the explosion of social media, businesses are making a … Continued

Sales Strategy: Browser Theme – Hunter vs. Farmer

We’re all in sales. Whether you’re Coca-Cola or the GateWay College Gecko soccer teams, you’ve got an audience you’re trying to reach and some action you’re trying to inspire. These two groups may be miles apart in terms of scale, but they’re both actively engaged with their communities online. Coke has it’s MyCokeRewards.com and the … Continued

How to Change Your Google Chrome Theme

Changing your Google Chrome Theme is very simple. Just a few steps and you’re on your way to updating the look and feel of your Chrome browser or perhaps just resetting it back to the default. Follow these simple steps for changing from your current Chrome theme to another custom Chrome theme. 1:  Go to … Continued

Firefox Personas Versus Firefox Themes

There are several ways that you can customize the look of your browser when you’re using Mozilla Firefox to browse the web.  There are different levels of personalization, which include both Firefox Personas and Firefox Themes.  The changes that you’d like to make to the look of your browser will determine which type of adjustment … Continued

How to Change your Mozilla Firefox Theme

If you’ve recently changed your browser to Mozilla Firefox, you may not quite like the way the browser looks even though you’ve decided you like the functionality of it.  If this is the case, then you’ll find that you can easily customize the look of your browser with Mozilla Firefox themes. What are Firefox Themes? … Continued

Overview of Chrome Backgrounds & Themes

Google Chrome is the most recent entrant into the browser wars. Chrome has rapidly gained market share since its release and has already found a following amongst web surfers. Through its minimalist design, which is typical of Google products, you’ll find that the web browsing experience has become even easier. Google’s Chrome browser has the … Continued

Best Themes for Chrome, Firefox and Internet Explorer

Brand Thunder is completely changing the way that you and I experience the Internet. With savvy technology and groundbreaking ideas, Brand Thunder is customizing the user experience like never before. Both users and businesses alike are flocking to this technology and the offerings of the Brand Thunder team. There are a couple of different things … Continued

Browser Themes of the NHL Stanley Cup Playoffs

The NHL Stanley Cup Playoffs are in full swing and there have been some spectacular games in the Conference Quarterfinals. This is also the time where web apps see fans flock to their offerings. Pre-season is another time, but that’s when hopes are running high. In the post-season, it’s total smash mouth hockey and the … Continued

Tiger Blood Browser Theme

Here’s exactly what Charlie Sheen needs to get the mojo into his road show, a little blast of Tiger Blood. In this case, it’s the new Tiger Blood browser theme from Brand Thunder. If you’re like Charlie, you’re probably spending a lot of time online searching for your next Goddess – a lot more time, … Continued

March Browser Theme Madness

It’s that time of year. The Big Dance. March Madness. The NCAA Tournament. The Lost Weekends. The fun is about to start. With the team selection complete and everyone working on their brackets, here are a few options to feed the excitement. You can keep up with the tournament, start to finish, with Brand Thunder’s … Continued

New Browser Themes on Thunder Themes

The Brand Thunder gallery for browser themes, ThunderThemes.com, has some stylish new looks for your browser. These selections are for Firefox only, so if you’re on IE and want your own – get over to our Facebook page and let us hear from you! It’s only a game. Or is it? Keep asking yourself when … Continued

Charlie Sheen Agrees – This Browser Theme is Winning

Brand Thunder is just launched the Winning Browser Theme inspired by that unmitigated whirlwind of libido, Charlie Sheen. We’ve never met a band wagon we weren’t ready to jump on. Or like certain celebrities, there’s not a wagon we haven’t fallen off of. To keep up with the latest from Charlie, some people will choose … Continued

The Browser Theme for Surviving Valentine’s Day

Image by brandthunder via Flickr Valentine’s is another holiday just waiting for things to go wrong.  There’s a lot of hype and expectation, maybe even more than the holiday season we just went through.  You see Thanksgiving and Christmas are big family days, so there’s friendly fire and collateral damage all around you.  You’re not … Continued

Keep Your Browser Safe with a Password Manager

One of the things I got to do over the holidays was dial up the strength of my passwords across the web.  This was a gift that resulted from the Gawker hack. I’d been casually improving the strength of the passwords I used, but using very little variety among the passwords.  I was an easy … Continued

Secure Your Browser Wi-Fi Connection with This Extension

Here’s a quick and easy add-on to your Firefox browser that’ll make all your coffee breaks a little more secure.  Get the HTTPS Everywhere extension. If you were attuned to the buzz back in October, you heard a lot about Firesheep and how it made painfully clear how the practices of many popular websites puts … Continued

Last Chance: Apple TV Giveaway!

Image via CrunchBase Deadline is midnight tonight, so wait no longer!  Download either the Firefox version of our Christmas browser theme, or the Firefox version our Classic Christmas browser theme.  You’ll see a “Contest” button in the browser toolbar. When you click it, the sidebar will open with the details. All you have to enter … Continued

Get the Holiday Spirit with Two Christmas Browser Themes

Image by brandthunder via Flickr Sometimes the best answers are the most obvious.  When you’re sitting around wondering, “what could be better than a Christmas browser theme?” and the simple brilliance of it hits you… “TWO Christmas browser themes.”  It’s like finding an amp that goes to 11.  One might suggest since we have both … Continued

Thankful for a Stellar Year

Image via CrunchBase At this time of giving thanks, Brand Thunder has much to celebrate. A vibrant and supportive community in central Ohio with organizations like TechColumbus and TechLifeOhio. A great channel partners like Adevia Software and Mackey Marketing, to name a few. Supportive business partners like Bing. An amazing client list that still includes … Continued

Medical Marijuana Browser Theme

Image by brandthunder via Flickr Brand Thunder cautiously announces the release of its Medical Marijuana browser theme.  This is a serious topic with serious consequences. We’re not going to ride in on our high horse and dictate the course any state, or even our country, should toke. I mean, “take.”  The last thing we want … Continued

Thanksgiving Browser Theme 2010 – Happy Thanksgiving

Image by brandthunder via Flickr Here’s a great Thanksgiving browser theme to add color and context to the up-coming four day weekend.  We know your basement is all prepped with the Christmas lights and inflatable Santa’s, but before you go Clark Griswald – enjoy a moment of serenity with this browser theme.  It honors the … Continued

ACC and PAC-10 Browser Themes Coast to Coast

Image by brandthunder via Flickr Here are a series of browser themes to interest you regardless of which coast your favorite school is on.  If you like the Atlantic Coast Conference or prefer the PAC-10, there’s something here to entice you.  Or, if you don’t want to commit to one school, especially given the volatility … Continued

Big 12 and Big East Conference’s Browser Themes

Image by brandthunder via Flickr This could have been a REALLY Big conference overview of available browser themes, but we’ve already posted about the Big 10.  Still, there’s a lot of great school themes to choose from.  And before we get any angry emails… Yes, we’re still in the heart of football season but Notre … Continued

Big Ten Conference Browser Themes

In the midst of the college football season and from the plains of the Midwest come the browser themes you crave.  Whether you want to follow one of the teams of the Big Ten Conference or follow them all in the Big Ten Conference browser theme – you can do it now.  They’re available for … Continued

The Magic Ratio of Business Relationships

Image by Tyler Haegele Photography via Flickr Psychologist John Gottman explored positive-to-negative ratios in marriages and defined the magic ratio of 5:1.  By scoring positive and negative interactions in one 15-minute conversation between newlyweds, Gottman and his team of researchers discovered that they had predicted divorce with 94 percent accuracy. Five positive interactions for every … Continued

Aggies Browser Theme Rolls Out

The oldest public university in Texas just got the newest browser theme in the Big 12.  With the Texas A&M Aggie browser theme the home of the 12th man has just moved to the Internet. You’ll find everything you need to keep up with Aggie athletics.  The themes are available for both Firefox and Internet … Continued

SEC Browser Theme Selection

Image by brandthunder via Flickr Brand Thunder is proud to offer browser themes for eight of the 12 teams in the South East Conference.  We do expect the holdouts to come around, but in the meantime – here’s the list of great schools offering an outstanding Internet app for fans. Alabama Crimson Tide browser theme … Continued

Red Raiders Browser Theme

Image via Wikipedia Texas Tech fans, now you can enjoy your own part in the Texas Tech Spirit Squad, and you don’t have to be the Masked Rider or Raider Red to do it.  Just download the Texas Tech Red Raiders browser theme to show your spirit and keep up to the minute with Red … Continued

Spartans and Commodores Get Their Browser Themes

Image via Wikipedia The college football season continues to roll on and so do the releases of browser themes for CBSSports.com College Network affiliated schools. Consider the Michigan State Spartans browser theme our welcome back to Coach Dantonio.  The Spartans have big game this weekend with in-state rival Michigan. The browser theme is a great … Continued

DIY College Browser Themes

Image via Wikipedia We’ve generated a lot of buzz from the college and university browser themes launched in conjunction with CBSSports.com College Network.  We’ve also heard our share of comments from fans of schools that were not part of this program.  While this program reached almost 60 schools, that leaves a lot of schools across … Continued

Browser Themes Gain Developer and Media Attention

Image by brandthunder via Flickr It’s been a good week or so for discussing the merits and capabilities of the browser theme. From the development side, the Mozilla community is exploring adding new standard functionality in the browser that Brand Thunder showcased in its Personas Interactive extension.  Mozilla is considering giving users the ability to … Continued

Halloween Browser Themes Launch for Firefox and Internet Explorer

Get Ready for Fall The Autumnal equinox has passed. We can now officially stop hanging on to summer and start looking toward fall. Brand Thunder’s Halloween Browser Themes are a great way to start. Choose Your Theme You can choose from two different options Halloween-styled browser themes. You can download the Halloween Black Cat Browser … Continued

Browser Themes for ACC, Big 12, Big East and SEC Teams

Image by brandthunder via Flickr Make sure you’re checking the athletics site of your favorite college teams.  There are a host of free downloads landing at schools whose athletics web sites are run by CBSSports.com College Network. The latest Firefox and IE themes to launch include: Auburn Tigers browser themes Georgetown Hoyas browser themes Georgia … Continued

South Carolina Gamecocks Browser Theme Goes Live

Put on your Garnet and Black, but this time put it on your browser.  The Gamecocks browser theme is here.  Think of it as a new media tradition for USC.  And some day, in the not so distant future, you’ll reminisce about the good old days in Columbia when Cocky was your roommate, “The Fighting … Continued

AskMen.com and STACK Browser Themes – Improving the Man

Image by bobster855 via Flickr Old Spice got everybody thinking about “the man your man could smell like.”  Well, you can use body wash on a pig, but…  Don’t worry, though, we have browser themes that can help.  Two of our recent launches can really develop the man. STACK: For The Athlete By The Athlete … Continued

Creating Community for a Small Business

I had the opportunity to speak with Owen McGab Enaohwo at Hire Your Virtual Assistant to discuss how to create an online community and how small businesses can get started using “community” to help their business.  You can see the full interview and an outline of the discussion at hireyourvirtualassistant.com/blog.  I don’t want to repeat … Continued

Perseid Meteor Shower and the NASA Browser Theme

Image via Wikipedia The top trending Twitter term, as I write this, is “meteor shower tonight.”  It’s a wonderful event to enjoy on a summer’s evening, and the timing this year is perfect for those of us on in the Eastern time zone.  A great memory from several years back was having a pre-dawn jog … Continued

Old Spice Overkill

Image via Wikipedia Enough with the endless coverage of the Old Spice viral videos.  Marketing is a simple game – you break through the clutter, you build awareness, you make a sale.  Just like baseball is a simple game – you hit the ball, you catch the ball, you throw the ball. There’s been so … Continued

Interactive Themes

Reposted from Mike’s Musings So you may wonder why we called it Personas Interactive. If you were go to the Brand Thunder Gallery, you would see what we specialize in – creating customized browser experiences for different sports teams, websites, musicians and more. These browser experiences have evolved over the years in their design, their … Continued

What is a Persona?

Reposted from Mike’s Musings After I introduced Personas Interactive, I indicated that my next topic was going to be Enhanced Personas. As I was writing that post, though, I realized that I was putting the cart before the horse. Before I explain how we’ve enhanced Personas, I need to give more detail as to how … Continued

Personas Interactive

Image via Wikipedia Reposted from Mike’s Musings Brand Thunder released a new theme for the Goblins web comic today. While it’s a great theme and I’m excited to have it out there, I’m more excited about how we’re delivering it. Goblins is the first theme we are delivering on our new Personas Interactive platform. Personas … Continued

Independence Days – July 4th and Otherwise

Image via Wikipedia If you’re a startup or a small business, celebrate your own independence along with that of the U.S.A.’s.  If it helps, do like me and run Brand Thunder’s Independence Day browser theme to help get you in the spirit. I’ve had a diverse career with a range of companies from big to … Continued

What Are Your Analytics Telling You?

Image via Wikipedia We announced this week the launch of our interactive browser theme for Sanjeev Kapoor.  We love the fact that he’s a worldwide celebrity chef with an award-winning and record-setting television show.  Even more relevant to us is that this is the first browser theme for one of our top geographic markets.  That … Continued

Is Your Web Site “Show Ready”?

Image by Getty Images via @daylife I’ve had my home on the market lately and had to live “show ready.”  At a moments notice, the realtor could (and did) call saying “we’ve got a showing scheduled for today.”  The house had to be ready to sell.  Part of the difficulty in these moments is to … Continued

World Cup Just One Way to Reach a World Audience

Image by Lucas_B via Flickr The kick off of the World Cup got me thinking about the marketing opportunity for companies trying to reach a multi-national audience with their product, and my own global expectations for Brand Thunder’s interactive browser themes when we were starting out. For companies that can afford it, the mega sporting … Continued

Stanley Cup Finals and the Maker of Champions

Image via Wikipedia The Breakfast of Champions is the well known slogan of Wheaties, or a Kurt Vonnegut novel, depending on the circles you swing in. Brand Thunder is laying its claim as “the Maker of Champions.” It’s an easy claim when you create your own moniker, and sounds better than reality – “the official … Continued

Product Extension for Growing Your Business

Image via Wikipedia The background To get to the point about product extension, I have to set the groundwork, so bear with me a moment. Brand Thunder’s core business is helping brands talk to their online consumer through our interactive browser themes. It’s an affinity marketing tool where we leverage the powerful connection an audience … Continued

The Power of the Connected Community – Ctrl+Alt+Del

Image via Wikipedia The browser theme for Ctrl+Alt+Del went into soft launch this week, but turned into big launch because of the CAD community. As a marketer, I love to see this in action. The connected community illustrates how all the new marketing methods and old methods work together in a cohesive way. Soft launch … Continued

Is Acquiring New Customers A Waste of Time?

Image via Wikipedia Last week I was directed to a blog post about the power of having fans of your brand. Teddy Anderson, the author, and I had just met and he mentioned the post and that he’d referenced Brand Thunder in it. How could I not read it? Some valid points are made about … Continued

The “Interactive” in Interactive Browser Themes

Between Firefox Personas and Google Chrome’s Themes, browser themes are getting a lot of attention this year. Brand Thunder is pleased to be at the front with such distinguished company. While each of us helps you move beyond the dull gray of the standard Internet browser and personalize your browser with enticing visuals, Brand Thunder … Continued

Customer Feedback Loop – 5 Easy Tools to Help You Listen and Act

Image via CrunchBase The ability to capture the voice of your consumer today is quite abundant and that’s a fantastic thing. Like at most businesses, Brand Thunder continuously looks at how it can improve its product. We’re thankful for the various channels available that allow our users to voice their own thoughts on where we … Continued

Weather Forecast Dynamically Updates in Browser Theme

Image via CrunchBase I’m going to double dip here and talk about the same thing we issued a press release on this week — the Brand Thunder Weather Theme. I’m doing so because I think the technology behind it and the experience in front of it are simply amazing. Almost the entire background changes with … Continued

B/T Labs: Making the Browser Chrome Marketable

We often talk about our interactive themes as offering an immersive visual experience integrated with content and functionality. I don’t think, however, we’ve referenced the intersection of the visual theme and integrated content. Specifically, how we’ve enabled the browser chrome to be an active communication tool and not just a placeholder for the theme and … Continued

Web Apps – 5 Ways to Convert and Keep Your Fans

Image via Wikipedia Do you feel safe downloading a program from the Internet? Do you give more thought to visiting a web site or installing a piece of software? It’s questions like these that create challenges for web applications. If you’re offering a software download, you’re already operating at a disadvantage in the mind of … Continued

Brand Thunder Passes 2 Million Downloads – 2 Reasons Why

The growth chart is text book. Brand Thunder’s doubling its size in half the time. It took us 18 months to reach the 500,000 download mark. Nine months later, we reached the million download mark. Four and a half months after that, we’re over two million downloads. Nice momentum. Distribution It’s easy to see the … Continued

Small Business Considerations for a Move to Cloud-Based Services

Image via CrunchBase PCWorld recently issued a story, by James A. Martin, on cloud computing and what small businesses should keep in mind when they think about this path. We provided a little insight for that article. Since we gathered our thoughts on the subject, I thought I’d offer Brand Thunder’s own thoughts and experience … Continued

Innovation in Central Ohio

Image via Wikipedia Tonight, Brand Thunder shares the stage with a great community of entrepreneurs, start ups, technologists, thought leaders and more. The best part is they are all our part of the local technology scene in central Ohio. Our friends at Toobla have re-envisioned the way we share and collect our information on the … Continued

Browser Themes – New Media Choice of Champions

Image via Wikipedia As we kick-off Super Bowl week, I thought I’d take the less than humble approach of mentioning how, yet again, a team that has chosen an interactive browser theme from Brand Thunder is vying for the championship of its sport. The AFC champion Indianapolis Colts go for it all Sunday night. We’ve … Continued

SuperDraft 2010 and MLS Browser Themes

Image via Wikipedia A lot of attention will be on Philadelphia today for Major League Soccer’s draft day. You can find much of the action at the MLS site. Events like this bring fans together with hope and anticipation for the coming season. And in the midst of the hype, I’m going to make a … Continued

Trust – The Unwritten Agreement Between Brand and Consumer

Image by Peter Blanchard via Flickr Trust is a powerful tool in the business arsenal. It’s the enabler to the value exchange that a business seeks with its consumer. With trust, businesses can weather some pretty bad situations. Without it, you’re in a very bad situation. Fortunately, we live in an optimistic society and most … Continued

SPL Champs Rangers FC Launch Interactive Browser Theme

Brand Thunder has just entered UK football with its custom browser experiences and we’re doing it with the Soccer Premier League Champions Glasgow Rangers. It’s great company to have for visibility on the world stage. Fans can immediately update their Firefox browser with the markings of the Light Blues plus enjoy the rich content from … Continued

Brand Thunder Capitalizes on Its First Vator.tv Competition

Brand Thunder’s heading to New York at the end of January to participate in a forum for leaders in the digital content industry. During the Software & Information Industry Association’s Information Summit nine start ups will be given the stage to present their capabilities. We earned our slot through a Vator.tv competition. Vator (short for … Continued

Brand Thunder at Add-on-Con

We’re excited to be attending Add-on-Con again this year, and we’re adding panel participation to our itinerary. Patrick Murphy will be participating in the Business Marketing track discussion “Using your Add-On to help publishers, OEMs, carriers, and others create value.” You’ll find other members of the team attending as well. It’s a conference focused on … Continued

Giving Thanks, Christmas Theme Updated

Image via Wikipedia Less than a year ago we launched our first Christmas theme and kicked off a year long cycle of building a theme for many of the major holidays. It was something purely fun and it went over big. The latest can be found at www.brandthunder.com/christmas. So in the list of family, friends … Continued

The New Way to Work at Brand Thunder

A start up consumes all your time. You read that a lot. Attachment and bonding takes a lot of time. You read that a lot if you’re in the adoption community. These two conflicting needs were on a collision course when I considered joining Brand Thunder. The compromise was that I would care for my … Continued

The Case Against Engagement. Really?

An article over on Adweek this week discussed engagement and its misuse in advertising circles. Since Brand Thunder’s Booms! have engagement as a core value proposition, I immediately found myself on the opposing view side. To be fair, some of the points made have merit – but it’s not necessarily a problem with engagement. Our … Continued

The Company That You Keep

You’re only as good as the company that you keep, as the saying goes, and today we’re taking steps at being better. We announced some great additions to our advisory board. If you haven’t already, I encourage you to read the press release here. Three highly regarded people have agreed to join our advisory board … Continued

Deja Vu – First Again with Capitals Hockey, This Time in UK

Hockey teams seem to be the innovators in the interactive marketing space, especially if the team’s name is the Capitals. At least, that’s been our experience to date. One of Brand Thunder’s first clients was the National Hockey League’s Washington Capitals. Now, we’re first again with the Capitals. This time it’s the Elite Ice Hockey … Continued

The Marketing Struggles of Prolonged Consumer Attention

Cover of Roxanne Marketing can be a lot like the singles bar — the 15 and 30-second shot, the photo shoot for the magazine spread, the flash banner. It’s all the equivalent of “the look,” “the line” or, in my case, the spilled drink. It’s about attention getting and breaking through the clutter. Despite the … Continued

Your Web Content is Done, But is it Available?

Image via CrunchBase A lot of time and money is spent on developing a company website. Even more is spent attracting users to that site. Yet, we find a surprising number of sites that missed the critical questions of “Is my content accessible and is it distributable?” Make it Accessible There are too many options … Continued

The Digital Marketing Mix – The Why’s the Limit

Last week, Kendall Allen discussed remaining innovative with marketing in tough economic times. See her post “Relationships And The Progressive Digital Mix” on MediaPost’s Online Spin. Andrew Chen, who supplies supporting analysis with most of his posts, covered part one of his thoughts on “How desktop apps beat websites at building large active userbases” in … Continued

Help Your Customer, Help Yourself

Image via CrunchBase Brand Thunder received some nice coverage over at Folio Magazine yesterday. The story focused on our latest release for the Columbus Dispatch and some technical benefits we added behind the scenes to make the product more useful to Dispatch readers and ultimately The Dispatch itself. I encourage you to read the Folio … Continued

How to Write Better Headlines and Multiply Your Traffic

I wish I could offer all the advice you need in this one post. Fortunately, the “How to” portion is only a click away. Copyblogger has a great series titled “How to Write Magnetic Headlines” and it’s worth your time to study. If you’re really feeling time pressed, then check out Stuart Brown’s “How to … Continued

Two Views to a Boom! – Toolbar Only Look & Why It Matters

Brand Thunder prides itself on the immersive visual experience our browser Booms! deliver – but sometimes less is more. For those times, Brand Thunder built a Small Boom! (toolbar only) view of our Booms!. It’s as simple as clicking on the B/T button in the toolbar and choosing the Small Boom! option. That’s it. The … Continued

Brand Thunder Does Some Good Work with Mozilla

Image via CrunchBase Brand Thunder is a proud member of the Mozilla community, so you can imagine the honor we felt when they asked us to do work for them. In its support of the UKs CyberMentors program, Mozilla had Brand Thunder deliver an Add-on featuring a custom theme and an integrated toolbar allowing users … Continued

Elaboration on Earning Customer Loyalty

Image via Wikipedia Customer Loyalty: How to Earn It is a commentary over at MediaPost. Guy Maser gives some simple and straightforward ideas to help you better serve your existing customer. The fundamentals often aren’t that complex. His suggestions are geared for a certain type of business, but his premise is applicable anywhere – do … Continued

Avoiding Ad Blind Spots

Marketers are perpetually trying to break through the clutter and gain the attention of their audience. Consumers, on the other hand, are getting more adept at tuning out the noise. If you’re in online marketing, you know they’re blind to it as well. It’s creating that blindness we want to avoid. Visitors to your site … Continued

Firefox 3.5 Compatibility – The Dog Ate Our Homework

Image via Wikipedia Congratulations to the Mozilla community on the launch of Firefox 3.5 today. It’s an outstanding product that can be found at www.getfirefox.com. If you’re using one of Brand Thunder’s newer browser Booms!, you’re most likely enjoying a seamless transition. If you’re using one of our older browser customizations or an older Boom!, … Continued

Evolving the Not Invented Here Syndrome

Image via Wikipedia “Not invented here” has long held a negative connotation. I’ve been involved in my share of corporate development efforts that ignore marketplace solutions and pursue an internal one only to see the project stagger and fall. I’ve also used it as an excuse for obstacles encountered when dealing with other companies. In … Continued

Congratulations to Stanley Cup Winning Pittsburgh Penguins!

Image via Wikipedia We’re thrilled that our clients, the Pittsburgh Penguins, have won the Stanley Cup. If you want to join us in celebrating, customize with your browser with the Pittsburgh Penguins browser Boom!, which you can download here. If you want to relive the highlights of the historic 7-game series, click the Media button … Continued

Brand Thunder Reaches One Million Downloads

We hit a great milestone today – our millionth download. That’s a big number for a small company, and a lot of factors go into these kinds of accomplishments. Here are three top ones for us, and they’re at the top because they go back to day one: Brand affinity, leveraging the bond between brand … Continued

Orlando Magic Takes on Brand Thunder in the Finals

Image via Wikipedia You’d think a team heading to the NBA Finals would have only one thing on their mind. That may be true of the players and coaches, but the front office is still thinking about the fans in this stellar 20th season for the Magic. That’s why, starting today, you can download the … Continued

Brand Thunder Hits Cool Site of the Day

The word “venerable” isn’t used to describe many web sites, but it certainly fits Cool Site of the Day. They’ve been surfacing a cool site on the Web every day since August 1994, which means they’ve look at a lot of sites for a long time. That made it all the more thrilling to find … Continued

Your Browser, Like No Other – Introducing Canvas

Image via Wikipedia Today, Brand Thunder announced Canvas our latest Boom! and a major step forward in Internet Browser visual style flexibility. You can read the press release here, but in a nutshell, you can make any photo, or any image on a web page, your browser theme. This is a totally new experience in … Continued

Brand Thunder at Soccerex London Forum

Brand Thunder will be at the Soccerex London Forum on Wednesday. Boyd Butler, KAM Sports International, will be representing us. Contact us if you want to meet with Boyd. This is an advantage of working with channel partners that are experts in their markets. By having a partner in the UK, and one that is … Continued

Brand Thunder Drawn into World of Webcomics

Blind Ferret Entertainment’s Looking For Group was a fun project for us, and not just because it marks our first comic-focused Boom! (custom browser). It’s a great example of the visual styling that can take place within the browser (more on that below). The Blind Ferret team did a fantastic job with it. If you’re … Continued

National Dodgeball League’s Browser Boom! It’s a Hit!

You may not associate laughing and having fun with athletic prowess and skill, but that’s the appealing mix when it comes to the game of dodgeball. The National Dodgeball League’s Browser Boom! (branded browser) is no different. It’s a clean and stylish design for a browser that keeps you in and around the dodgeball world. … Continued

Start-ups and Entrepreneurs – Look Local to Grow Global

Image via Wikipedia My career experience is diverse, with a great deal of expertise in Internet marketing, commerce and product development. Branded browsers were a natural fit to my skill set. Nothing like joining a start up for the sudden exposure to the breadth of what is unknown or needs to be relearned. Fortunately, the … Continued

Boom! Cleveland Cavaliers Browser Launches with Two Looks

Image via Wikipedia The Cleveland Cavaliers are the first NBA team to launch with a Brand Thunder Boom (branded browser) and they’re doing it with their fans in mind. The Boom has two views: one focused on the team and Cavs.com, the other focused on CavFanatic.com – the official social network of the Cavs. And … Continued

Why Brands are Still Afraid of the Social Web

Image via Wikipedia Skittles made a daring move a couple weeks back and illustrated beautifully why, despite a strong willingness, brands can’t open themselves up from a social web standpoint. Brands are built on trust, and consumers and fans have an expectation of how that brand will treat them. It’s no different than personal relationships. … Continued

The Whole Fam Damily and The Drive to Succeed

Work and Family.  Family and Work.  I could write about the importance of “balancing work and family” but that would be way too cliché, overdone, and well, a little boring for my taste.  And I figure if I’m going to bore you along the way, I might as well do it with a new concept … Continued

Eliminating Single Points of Failure in Start Ups

Back when I worked for an ISO 9000 certified company and was feeling overwhelmed at the extensive documentation and process, I learned that writing the requirements avoided “bus-terminated projects.” If all the requirements are in the head of a product manager, there’s a huge amount of risk. Putting it all down on paper ensured the … Continued

Put Forward Thinking Toward Relevancy – Objectives for SXSW

South by Southwest 2009 starts next week. A lot of people will see a lot of cool things. The question afterward will be “what is actionable?” If you’re going there to see what next cool thing will help your business, take a quick read of an article at Online Media Daily featuring Google’s Analytics Evangelist, … Continued

Web X.0 – What to Do When Your Product Doesn’t Fit the Hype

With the term “Web 2.0” declared dead, and “Web 3.0” yet to be defined, where does that leave the marketers still trying to become “part of the conversation”? The same place it has always left us – making sure our value proposition connects with our target audience, and making sure our message reaches that audience. … Continued

Oscar Weekend and Leveraging Events for your Company

Image via CrunchBase Do you know the event calendar that impacts your business? If not, it’s worth a good look because it can have a material impact on your business, and there are tools that can help. Sadly, Brand Thunder is not going to the Oscars. Is an entertainment-award Boom (branded browser) in our future? … Continued

NASCAR Nationwide Series Branded Browser Launches

First of all, if you’ve not seen the NASCAR Nationwide Series branded browser – you’ve got to check it out. It is simply a beautiful execution for a stellar brand. It feels like racing. And give Nationwide their due. Branded browsers have extensive customization and integration capabilities. It can be a tempting playground for any … Continued

Press Relations and 3 Tips for Editing Emails

If you want to clarify your message, tell it to someone and have them repeat it back to you. Hold that image, then think about email. It’s hard enough to convey a concept and have it understood when you’re looking at someone and have the full communication arsenal at hand (body language, intonation, rephrasing). When … Continued

Can Attendance = Presence at a Trade Show? BT Heading SXSW

Like any start up, we need to be cash conscious but sometimes separating the “wants” from the “needs” is not easy. We really want to be at SXSW. But in terms of it reaching the audience who buys our service (the brand marketer needing a branded browser), we don’t know if it’s the right show … Continued

The Internet Echo – Social Media as Marketing

Image by apenny via Flickr Maybe in space no one can hear you scream, but if you’re well connected – everyone on the Internet can. Just ask Jason Calacanis. (Sorry Jason, that made me laugh.) We’re not as well connected as Jason, but we remain impressed by the incidental reach social media provides some of … Continued

The Point – Keep Your Business Multi-Faceted

Brand Thunder has entered a new market with the release of a BOOM for St. Louis’s 105.7 The Point (see it here). It’s our first radio station and we’re excited to tap into a new category. In so many things, if you’re one dimensional, you’re vulnerable and this is a consideration for our business. As … Continued

Forecast Calls for Success and a Chance of Gain

Most of you probably spent a good deal of time during the last few months of 2008 submitting your budgets, projected numbers, and even goals for the fiscal year 2009.  All of the figures are documented and a single forecast put together for all of the stakeholders surrounding the company.  For most companies forecasting is … Continued

Lowering Barriers to Entry: 4 Questions to Raise User Adoption

Each hurdle you place in front of your consumer has a material impact on your business. Do you know what yours are? We’ve wrestled with this considerably. Our current business model is based on a browser with 20% market share. Sure, we can exceed that for our partners (request our Case Study here), but that’s … Continued

Eat Your Own Dog Food

In my years of being in a customer focused business I have learned a very important phrase and philosophy: eat your own dog food. Most of what I have to say this week is stepping back to the basics.  But that’s where successful business processes have to begin so these points can never be over … Continued

Passing the 500,000 Mark and Important Steps to Reach Goal

From day one, we’ve felt like Brand Thunder was approaching a million downloads of our branded browsers. It’s just at day one; you’re still a million away. Now, we’ve passed the 500,000 mark. It feels good. We’re not at our goal, but well on our way. And, I think once you take out hard work, … Continued

Building a Game Plan

For starters, I love basketball.  It is hard to swallow the end of the college football season, but its good to know that college basketball is always right there to catch my fall.  Although that sounds like random gab, you’ll get the picture when you’ve finished reading this blog.  Business development and basketball, how could … Continued

Thoughts on Recent Widget and Facebook Apps Press

What do you want a widget, app or branded browser to do for you? Your answer can determine your results. Over the past week, three articles from AdAge, Adweek and MediaPost have provided their take on the current state of widgets and Facebook applications. I’m inserting myself into the discussion because there’s commonality with widgets, … Continued

Holiday Parties and Elevator Pitches

I had a rude awakening over Thanksgiving – my elevator pitch isn’t as polished as I thought. I think the reason has to do with my circle of friends and network. You work in technology long enough and even your non-tech friends have heard so many stories from you, they grasp the concept of what … Continued

Joining a Start Up

Taking the leap from the corporate world to join a start up company can be a scary thing and create a sense of uneasiness to many people.  During my process of deciding if making this change was the right move or not I weighed heavily on three major factors: proven success, ideal business model, and … Continued

Holiday Weekend and Start Up Fears

We’re hoping to clear the long holiday weekend without incident. We’ve had a good run of luck with a growing client list, awards and industry recognition. Good momentum for our branded browsers. And our blog posts, while we hope are substantive and useful, tend to be rosy. Well, last week we hit our first real … Continued

So what is that B/T button ?

If you have downloaded one of more recent theme bundles you may have noticed a new image on the far right of your browser. This new B/T button allows for quick access to personalization, FAQs and support as well as special theme features. Be sure to check it out!

Interview with Sports Networker

I recently sat down with Lewis Howes to discuss the ongoing challenges sports marketers face engaging the elusive sports fans. Topics we cover include how we started Brand Thunder, finding and signing clients as a start-up and uncovering funding opportunities. Read the full interview here.

The Personalized Web – Don’t Forget What You Do

Sometimes you forget what you know. In reading a blog entry called Proof of the Power of Personalization, it occurred to me that this is one of the key points we talk to our clients about but don’t recall mentioning here. We usually reference how we build custom browser themes to allow brands to connect … Continued

2 Reasons to Create Design Mock-ups for Prospects

This feels like a basic business idea, but having seen it both practiced and not practiced – we’re weighing in. It’s worth the effort to design a mock up of our product for each prospect we present to. Here’s why we think that. Reason 1: It avoids the wrong discussion. While our product isn’t overly … Continued

Does Google Change the Landscape for Custom Browsers?

The announcement this week that Google is launching its own browser, Chrome, could be a major obstacle for a company like Brand Thunder that is building its business on building custom browser themes – and primarily for Firefox. This is just the nature of business – the landscape changes. Each change will present some measure … Continued

The Power of the Brand: Looking at Early Data

Brand Thunder has just entered a period where we’re not just leveraging a brand; we’re depending on it to overcome a potential barrier to entry with the end user. Brand Thunder launched its first full bundle that includes our custom themes plus a full internet browser. Early data shows this full bundle is converting half … Continued

Compelling Data and a Call for Lead Generation

It’s been a little over a year since we launched our first custom browser theme for the NHL’s Washington Capitals. That tenure has given us a solid data pool from which to compile our first case study, which will be made available via our website as a lead generation tool. (For our blog readers, you … Continued

Mossberg on Firefox 3

It goes without saying we are huge fans of Firefox here at Brand Thunder. As we prepare to migrate our clients to FF3, we wanted to share Walt Mossberg’s (Wall Street Journal columnist) review of FF3. To sum it up, he thinks it the BEST web browser (for now). I think he is referring to … Continued

Branding Lessons from Jeep

I think Will from Shoífr brings up an excellent point here around branding, particularly in the automobile business. A brand extends beyond the four-doors… Read more…

Are fans hi-jacking your sports brand?

Like any sports team, your fans are your lifeblood. You’ve built your team’s image to embrace your fans and draw them in. You’ve carefully designed your logo, chosen the colors and invested in a professional web presence to create branding for your team. Your fans, in turn, take these colors, symbols and logos and brand … Continued

Is Your Website Portable?

Engage your fans no matter where they are on the web Internet sports marketers are finding that having a great web page is only great for as long as their fans remain focused on their site. Web developers will tell you that they can make your site more compelling, but, no matter how engaging a … Continued