Kevin Dwinnell - Director, Product & Marketing
Kevin has over 15 years of experience in the online industry with AOL, CompuServe and Netscape. His experience in business, product and promotion management also includes positions at Hanna-Barbera, Liebert and Turner Broadcasting. Kevin received his B.S. in Marketing from George Mason University and his M.B.A. from The Ohio State University.
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COLUMBUS (May 23, 2012) — Brand Thunder LLC (http://www.brandthunder.com), the browser theme specialists, announced today that BT:Engage, the first do-it-yourself browser theme creator for Firefox and Internet Explorer, has surpassed 15,000 publishers in almost 200 countries.
Jason Calacanis recently wrote an editorial called “The Age of Excellence” and he raises a lot of good points. His visual of a ratings gun and it’s effect on the future of business is compelling. Those of us who are fans also know Jason can be a little over the top, and he is with his passion for excellence. I don’t take issue with the goal of excellence. It’s important, however, to realize what excellent isn’t, and to know we can’t be great at everything.
The folly of perfection was planted as an idea in my first economics course. If 90% is an A, stop when you reach 90%. Shooting for 100% is wasted effort. It has taken me far too long to recognize the significance of this. I held the ideal of perfection for too long with too high a cost. This is a nuance that I think is lost in Jason’s appeal for excellence.
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Fathead knows the market they play in. Their tagline Go Big – Real. Big. says it all. And with that vision, they became the leading brand in sports and entertainment wall graphics with thousands of officially licensed products. That’s BIG!
That’s what fan marketing is about. Connecting with a group of passionate users in a way that taps the affinity they have for that thing they love. So, what’s it take to connect with your fans in this way? It’s a three step plan. Let’s take a look.
A cosplayer portraying Ezio from Assassin's Creed II at Sac-Anime in Sacramento, California. (Photo credit: Wikipedia)
When Brand Thunder turned over the keys to browser theme builders with BT:Engage, we knew lots of different communities would be attracted to it. We recognize some of the best in our weekly browser theme of the week contest. Others seem to stand out when you look at the full collection of themes that are built and offered in Brand Thunder’s Theme Gallery. (You know you can publish the themes you build to Brand Thunder’s Gallery, right?)
The following represents some of the themes we’ve discovered in the gallery devoted to popular computer and video games. I’m not sure if these were created by gamers turned artists, or artists with an affinity toward games. All I know is some of these are pretty cool themes of upcoming, current and classic games.
Take a look and tell us your favorites in the comments.
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Image via Wikipedia
Mozilla is showing it has the naming skills of George Forman and using the same name for a second product. After years of Personas representing easy-to-use, lightweight themes that let you personalize the look of your Firefox, it’s now your name. Or, to be more accurate, your online identification. Mozilla is stepping away from how your browser represents you to you, and toward how your browser represents you to others. Confused? Exactly.
Prince (Image via RottenTomatoes.com)
But that’s not the first time the browser industry has stumbled over its naming.
If you came to Brand Thunder yesterday, or even earlier today, you probably assumed we were part of the Internet blackout effort to stop SOPA. While I might say that was fortunate timing, the real truth is that we experienced an unfortunate server meltdown. For us, there were two scary parts to the story of January 18.
Please read both of them. We can really use your help with the first point. The second point is a much more subjective one. I won’t say which way to throw your support, but it’s an issue worth your time to have an informed opinion.
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The first desktop wallpaper, as used on the Xerox Star in 1975. -Image via Wikipedia
Community toolbars have been around for years helping online publishers build engagement with their fans and online community. The power of this tool has helped build Conduit, the leader in this space, into what some say is a billion dollar company. Engagement is a powerful tool.
For many years more, desktop wallpapers were the path to customization and personalization for the personal computer – from family photos to wonderful waterfalls – we’ve either seen or tried them. They are easy to install and change. There is no way to interact with the wallpaper, they exist simply for the visual enhancement they offer. The only real downside? Wallpapers spend the majority of time covered by the applications running on the computer. You get to enjoy that beautiful graphic when you start up and shut down your computer – hello and goodbye.
So, what’s it like to take two great ideas and merge them into one. It’s like asking the question, can you get two great tastes to taste great together?
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Brand Thunder is giving users of its BT:Engage DIY browser theme creator a place to showcase the browser themes they are creating – right on the top of the new Brand Thunder Gallery.
This is an added bonus to the redesigned browser theme gallery for anyone seeking Chrome themes, Firefox themes and IE themes.
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With brands and large communities that have used browser themes to engage their audience, there’s been a pretty straight forward style – cool graphics with the identifiers your fans associate with and integrated content to facilitate communication with the community.
Now that we’ve released BT:Engage, the world’s first DIY browser theme creator for Firefox and IE, it’s interesting to see what small and medium businesses choose when they build a theme. The following are a few browser themes create by SMBs. Take a look and see if there are ideas that you can use for your own SMB marketing efforts.
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Image by zhouxuan12345678 via Flickr
We should have known how popular BT:Engage would be with the gamer community based on our official browser themes for IGN and Major League Gaming.
The IGN and MLG browser themes are among our most popular, and just like many of our browser themes from our professional clients – they’re available for Google Chrome, Firefox or Internet Explorer.
Launching our DIY browser theme creator, BT:Engage, we’re starting to see the range of offerings from game fans and the supporting community. Here’s a quick look at what some of the game forums and fans of a game are building for their browser themes.
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Company Profile | |
| Founded: | 2007 |
| Founder: | Patrick Murphy |
| Investors: | TechColumbus Ohio TechAngels North Coast Angels |
| Contact: | Send us a note 614-304-1316 |
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May 23, 2012 - Brand Thunder DIY Browser Themes Attracting Thousands of Publishers from Around the Globe
March 1, 2012 - Get the OSU Browser Theme for a Chance to Win an Autographed Basketball
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