If you’re looking to bolster your Facebook Advertising strategy, we recommend taking advantage of the lookalike audience feature. This is a method that we use and have seen proven results. Delivering ads to lookalike audiences allows us to be highly targeted with our campaigns and efficient with our budget.
How it works: When creating a Facebook Ad campaign, Facebook offers up an invisible tracking pixel to be dropped into one of your pages. Once in place, the pixel tracks the age, gender, behaviors, and interests of your visitors. Facebook can then create a lookalike audience off of this information, allowing you to target people that share direct similarities with your current fans.