Brand Thunder LLC (http://www.brandthunder.com), the fan engagement specialist, launched BT:Connect its first brand marketing tool outside of browser themes to increase engagement between brand marketers and their consumer fan base. The app, currently available for Facebook, offers quizzes, polls, voting and more in a themed skin. Fans login via Facebook to cast their ballot or interact and get notices of future polls, trivia, offers from the app. The brand enjoys deeper engagement, richer data and more information about their fan base and a new channel for direct communication.

In its pilot of the new tool, The Ohio State University Department of Athletics used BT:Connect to engage with 10,000 across two campaigns, one for a trivia challenge and a second to influence a new tee-shirt design for the upcoming 2014 Buckeye football season. Fans who voted for their favorite tee shirt will receive advance notice of availability. The highly interactive app allows users to vote seamlessly from their desktop, smartphone or tablet.

“We are always looking for new and innovated ways to communicate with our incredible fans and to find out a little more about them,” said Jeff Brown, Web Communication Specialist, The Ohio State University. “BT:Connect not only allows us to achieve these goals but also provides us with a unique avenue to directly communicate and better engage a large group of our social media audience.

“The algorithm of social media engines change daily,” said Patrick Murphy, founder and CEO of Brand Thunder. “The one certainty is that engagement is rewarded with more exposure, so we’re driving up social engagement with new apps to ensure brands are able to engage with their fans on any device.”

 

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