If your company is looking for a new way to advertise or market a product, getting involved in the world of toolbars and browser themes could be a perfect fit.

Just about anyone who uses the Internet is familiar with a browser toolbar. Whether it’s a bookmark/browser toolbar or a website toolbar designed for a specific site, users for all of the major browsers (such as Chrome, Firefox, Internet Explorer and Safari) are familiar with what these are. A toolbar is a horizontal row or vertical column of selectable image “buttons” that give the user a constantly visible reminder of and an easy way to select certain desktop or other application functions, such as saving or printing a document or moving pages forwards or backwards within a Web browser. (source)

Travelocity Toolbar

Travelocity toolbar

Browser themes offer a much deeper experience for users, with more options for personalization and possibilities for engagement. With large images offering constant exposure and features such as news tickers, social media feeds and quick links to external sites (such as a specific product or service), a custom thteme is the ideal method for marketing yourself in a browser. You can think of a browser theme as an “Enhanced Toolbar” as it provides the functionality of a toolbar with the graphical elements of a theme that provides a much richer experience between a user and the branded theme.

College Humor Theme

College Humor Chrome Theme

Create Your Own Enhanced Toolbar

With BT Engage, you get the best of both worlds. Creating your own Firefox or Internet Explorer theme with BT Engage allows you to transform a browser into a powerful and engaging tool for your company or community – in other words, it becomes an “enhanced toolbar.” You are able to take advantage of features such as the implementation of a logo, multiple background images, and a news feed that can be shared with friends or communities via an auto-generated download page.

Enhanced Toolbar - BT Engage

But, just like a custom browser toolbar, a BT Engage-created browser theme also provides you with customized toolbar buttons for additional interaction. Not only do you get an enhanced toolbar with BT Engage, but you get a wealth of other features that help your brand succeed.

In fact, brands using full browser themes see 8 to 12 times more visits to their website from their browser theme users than from regular website visitors alone. 10% of all clicks on a browser theme go directly to commerce opportunities within the theme. And 25% of all clicks on your enhanced theme will go straight to your Facebook page. With such a strong, easily accessible presence in a browser theme, that’s not hard to see.

Try BT Engage

Take the look and feel of a toolbar and browser to another level with BT Engage. In a matter of minutes, you are able to create a completely customized Internet Explorer or Firefox browser theme for your business.

Simply follow these steps and you’ll be increasing your online exposure and revenue in no time.

If you’re looking for a new way to generate visits to your site, build a loyal following and/or successfully market a product, creating a full browser theme through BT Engage is the way to go.

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