A Look at Alternative Marketing Solutions: Car Wraps and Browser Themes
Are you looking to open your company’s marketing budget to allow for some alternative methods of advertising? Are the normal marketing channels simply not cutting it anymore?
In today’s society – with so many brands, companies, and individuals competing for everyone’s attention – it is important to remain as visible as possible at all times. That is how a marketing tool like the car wrap came to fruition.
As a cost-effective alternative to more traditional advertising methods such as billboards, print ads, and even TV commercials, car wraps allow you to essentially take your business on the road. Whenever you drive your car, it will stand out among the rest with a well-placed advertisement. And best of all, you will be reaching an entirely new set of potential customers each and every day.
Car wrap advertisements will certainly gain more and more attention as you continue to use them, and it comes with not much more effort than simply driving your vehicle around town.
However, while car wraps sound like a great alternative marketing tool, they do not come without a few limitations or concerns. The biggest of which might be that some people aren’t willing to have these advertisements displayed all over their car for a long period of time, despite the potential benefits.
The cost of installing a car wrap advertisement could be a deterrent as well, as you will be paying someone to design, create and install it on your vehicle. And without much of a way to target your audience (if that’s what you’re looking to do), it can be a risky endeavor.
If you have these types of concerns, a more affordable – and effective – marketing tool for you could be a browser theme. Whether you create a full-scale browser theme centered on your business or you advertise on other themes, you will expose your brand to potential customers in a way that is similar to the car wrap.
However, there are a few key differences between the two options. Here are just a few reasons why marketing your company through a browser theme would be more beneficial:
- Despite a wide distribution for car wraps, browser themes have an even wider potential for distribution, as their reach is worldwide.
- Engagement with a browser theme is much more consistent. Think about how often people use their web browsers – wouldn’t you want your brand to show up each and every time?
- It is also possible to reach a more targeted audience with browser themes. While car wraps certainly reach a wide audience, there is no way to ensure who sees it. Working with a browser theme gives your company a more specific approach.
There is no denying that car wraps are an effective alternative marketing tool. But if cost and other factors are influencing your decision, consider putting your brand on a browser theme. It’s still an alternative method of advertising, but it’s a cheaper option and can help you reach your goals much faster.
If browser themes interest you as a potential advertising tool for your company, you can either work with a company that creates custom themes for major brands or create your own theme. Either way, you will have the ability to customize the look and feel of your browser with your branding and messaging and even include interactive elements to direct users to specific portions of your site.