A Fourth of July fireworks display at the Wash...
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If you’re a startup or a small business, celebrate your own independence along with that of the U.S.A.’s.  If it helps, do like me and run Brand Thunder’s Independence Day browser theme to help get you in the spirit.

I’ve had a diverse career with a range of companies from big to small.  None of them gave the sense of independence that working for Brand Thunder does.  The difference this time, I think, is that I’m all in.  That doesn’t mean I wasn’t committed or dedicated to my previous jobs, it’s just there’s more riding on this venture from the standpoint of what I can contribute and affect.

Because my efforts can have that direct affect, that leads to the potential of making Brand Thunder work all encompassing as well.  It may be pretty close to that.  There are steady worries and a lot of time trying to work out the current puzzle.  “If I can just solve for this…” is usually how the internal conversation goes.

Yet, there’s never enough time and always more to do.  So, we’re forced to look through a lens that focuses on what’s important and most material.  That lens, however, isn’t just applied to the business.  It’s applied to the personal life as well.  When so much is this important, then all the important things must be considered.  The result has been more and better time spent with the family.

Knowing that the things needing attention the most are getting it is tremendously liberating.  I don’t know if this makes much sense to you, but it does for me.  With the three days this weekend, my time will be split between family, friends, celebrations and Brand Thunder, and I couldn’t think of a better way to celebrate independence.  Hope you find your own independence as well.

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