The growth chart is text book. Brand Thunder’s doubling its size in half the time. It took us 18 months to reach the 500,000 download mark. Nine months later, we reached the million download mark. Four and a half months after that, we’re over two million downloads. Nice momentum.
It’s easy to see the caliber of brand that we’re fortunate enough to work with, our client list is full of great names from around the globe. Leveraging the power of the brand and their consumer touch points is common practice for affinity products. We try to bring a little more.
The web has splintered audiences. Think about how a sports fan may follow their favorite team. A fan may go to the team’s site, or they may go to a leading sports site, or they may participate in a blog or community focused on a team or sport. Limiting distribution through team channels limits the reach of the product. (As an aside, if you really want to learn about how teams can keep up with their fans, follow Sports Networker.)
Brand Thunder leverages distribution opportunities beyond the client site. We interact with communities where fans are gathering (always in a respectful way). We go through download sites where users are already looking for ways to personalize their experience. We look for other means to message the availability of the browser theme and get it to fans. We’ve seen a material benefit to our partners with this approach.
We love our client list and helping our clients connect with their fans is our biggest priority. But that’s not are only product. We also build interactive browser themes for the generalist or people that like stuff not represented by our client list. In the world of affinity credit cards, the NFL card is in the top 3 (don’t quote me on the exact number). Data accuracy aside, the illustration holds – most fans choose the NFL over their favorite team.
These product extensions help us reach the broader audience and grow our business. We continue to look for ways to meet the end user where they are and where their interests lie. We’ll continue to strive for that while we work our way toward the four million download mark.