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COLUMBUS (July 22, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced its first entry into the video game market with the launch of the IGN interactive browser themes for Firefox and Internet Explorer.  IGN, the premiere online media outlet for videogame reviews, news, trailers and videos, will provide content previews, links to its site and its visual style through the browser themes.  The free downloads are available at http://pages.brandthunder.com/ign/download?ref=anc.

The browser theme tightly integrates with IGN’s web presence.  Users will find full navigation to the gaming platform of their choice, like PS3 and Xbox, or to other IGN site categories including movies, TV, comics and video.  The themes also feature quick links to IGN’s pages and channels on Facebook, Twitter and YouTube.

In addition, both Firefox and Internet Explorer 8 users will have information previews at their fingertips.  Firefox includes a sidebar with Top Stories and Reviews, making it easy to scan the latest features while visiting other web sites.  Internet Explorer 8 theme users will get some of their content delivered in web slices, the new preview feature in the latest version of Internet Explorer.

“The IGN community is constantly looking for the latest news and information on upcoming game releases and the games they’re playing,” said Scott Moe, Director of Online Marketing.  “Brand Thunder’s browser themes deliver that news quickly and conveniently, so we know we’re meeting those needs even better.”

“We’re proud to launch the IGN browser themes simultaneously on Firefox and Internet Explorer,” says founder Patrick Murphy.  “Each browser offers unique capabilities to showcase IGN’s premiere content and we think the IGN community will love it.”

Brand Thunder’s interactive themes provide an extreme makeover of the Internet browser.  They are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Brand Thunder themes.

About Brand Thunder
Formed in April 2007, Brand Thunder creates extreme makeovers for the Internet browser.  Brands enjoy a persistent connection to their Internet consumer driving more website visits and increased revenue.  Through a software installation, end users change the drab Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site.  The interactive browser themes feature official logos, colors, content and functionality, and can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include Bing, The Daily Beast, Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL and Universal Music. Samples found at http://brandthunder.com/gallery/.
Contact:
Patrick Murphy, CEO
Brand Thunder, LLC
614-408-8202

About IGN Entertainment
IGN Entertainment, a unit of News Corporation, is the leading Internet media and services provider focused on the video game and entertainment enthusiast markets. Collectively, IGN’s properties reached more than 36.6 million unique users worldwide May 2010, according to Internet audience measurement firm comScore Media Metrix. IGN’s network of video game-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others) is one of the Web’s leading video game information destinations.  IGN also owns the leading men’s lifestyle website AskMen.com, and provides technology for online game play in video games.  IGN is headquartered in the San Francisco Bay Area, with offices across North America, Europe and Australia.

CONTACT:

Kris Sharbaugh
IGN Entertainment
415.519.6526 (cell)
ksharbaugh@ign.com

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