COLUMBUS (August 25, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, and CBSSports.com College Network, a leading provider of web sites for college athletics programs, announced an agreement to bring interactive browser themes for Firefox and Internet Explorer to approximately 60 colleges, universities and conferences.
Alumni, students and sports fans alike can now theme their Internet experience with their favorite school or conference. Each browser theme offers a multimedia sidebar of the latest athletics news, a toolbar for accessing content like videos and commerce for school apparel or event tickets. There are also connections to the Facebook and Twitter pages of schools. CBSSports.com College Network will provide the school branding, athletic content and previews ensuring an experience fans will love.
“The fan appeal of college athletics was the starting point of affinity-marketing products back when MBNA offered its first Georgetown University credit card,” says Patrick Murphy, founder and CEO of Brand Thunder. “It’s a natural fit for our interactive browser themes and CBSSports.com College Network is the premiere provider in this space. This will be an amazing browser experience for each participating school and their fans.”
Brand Thunder’s interactive themes provide an extreme makeover of the Internet browser. They are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality.
About Brand Thunder:
Formed in April 2007, Brand Thunder creates extreme makeovers for the Internet browser. Brands enjoy a persistent connection to their Internet consumer driving more website visits and increased revenue. Through a software installation, end users change the drab Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The interactive browser themes feature official logos, colors, content and functionality, and can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include Bing, The Daily Beast, Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL and Universal Music. Samples found at http://brandthunder.com/gallery/.
Patrick Murphy, CEO
Brand Thunder, LLC