Comments on: The Internet Echo – Social Media as Marketing http://brandthunder.com/2009/the-internet-echo-%e2%80%93-social-media-as-marketing/ Extend Your Brand to the Browser With Solutions to Immerse and Delight Your Audience! Fri, 10 Feb 2012 08:49:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Kevin Dwinnell http://brandthunder.com/2009/the-internet-echo-%e2%80%93-social-media-as-marketing/comment-page-1/#comment-575 Kevin Dwinnell Tue, 10 Feb 2009 20:32:55 +0000 http://brandthunder.com/?p=572#comment-575 Eloquently stated. And you've touched on why evangelism is hard to achieve for companies. In too many instances, the core value is revenue generation and it conflicts with that deeper consumer connection. It's pretty easy to distinguish when you're valued vs. being used. Eloquently stated. And you’ve touched on why evangelism is hard to achieve for companies. In too many instances, the core value is revenue generation and it conflicts with that deeper consumer connection. It’s pretty easy to distinguish when you’re valued vs. being used.

]]> By: brand4profit http://brandthunder.com/2009/the-internet-echo-%e2%80%93-social-media-as-marketing/comment-page-1/#comment-570 brand4profit Tue, 10 Feb 2009 09:45:33 +0000 http://brandthunder.com/?p=572#comment-570 Creating brands worth evangelizing about is often misunderstood. The connection between the core values - the soul of the company and the soul of the customer - is why customers evangelize. They have found a temple of core value at which to worship. It’s mythic. It’s epic. The brand becomes icon because it connects to the subconscious yearnings of the customer, imprinting on the brain. The pictured emotional experience becomes a conduit through which the customer can again be touched by those core values. Those pictures and emotions then become language in the brain of the customer. And it’s the language of evangelism. Creating brands worth evangelizing about is often misunderstood. The connection between the core values – the soul of the company and the soul of the customer – is why customers evangelize. They have found a temple of core value at which to worship. It’s mythic. It’s epic. The brand becomes icon because it connects to the subconscious yearnings of the customer, imprinting on the brain. The pictured emotional experience becomes a conduit through which the customer can again be touched by those core values.

Those pictures and emotions then become language in the brain of the customer. And it’s the language of evangelism.

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