Columbus, OH (PRWEB) June 12, 2009 — Brand Thunder LLC, the custom browser specialists, today announced an agreement with the Indianapolis Colts to bring its fans the first custom browser for an NFL team. The customization is delivered through a small download called a Boom! and is expected to arrive in time for July training camp.
Brand Thunder’s browser Boom! is unlike other browser-based tools with its visual immersion of the browser, in addition to integrated content and functionality. The energy and team spirit is fully captured in the entire browser theme. Links to the team site are included as is breaking news delivered within the Boom!’s toolbar and sidebar. Colts fans will enjoy instant access to team news, photo galleries and videos, plus a whole lot more.
“Each year, the Colts try to add something new that will keep us ahead in the NFL,” said Tom Zupancic, Senior Vice President of Sales and Marketing of the Indianapolis Colts. “This browser Boom! From Brand Thunder gives Colts fans something unique and powerful that we are excited to offer to our fans.”
“The Colts have a very progressive and active team in the area of new media and sports marketing,” said Patrick Murphy, founder and CEO of Brand Thunder. “It’s not surprising they are the first NFL team to offer a Boom! to their fans, and we’re thrilled to be working with them.”
Brand Thunder’s browser Booms! are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Booms!, or change from a full Boom! view to a small Boom! (toolbar only), all without restarting the browser.
About Brand Thunder:
Formed in April 2007, Brand Thunder creates custom-browser experiences. Brands enjoy a more persistent connection to their Internet consumer through the custom browser Boom!, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The custom browser Booms! feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NHL, Universal Music and Yahoo!. Samples found at http://brandthunder.com/gallery/.