COLUMBUS, OH – September 4, 2009 – Brand Thunder LLC (, the custom browser specialists, announced today the availability of clickable sponsored placements within the browser chrome of its custom browser Booms!. These sponsored placements are visually integrated within the browser theme, remain regardless of the website being visited, and fully take advantage of the hours users spend online.

The sponsorship program was designed to simplify implementation for Brand Thunder clients. It leverages Brand Thunder’s ad server allowing for a full range of tracking and reporting, plus providing easy updates for sponsorship graphics. The browser chrome placement assures high-visibility and engagement due to its proximity to the web address bar and browser search box.

“Our clients have expressed a need to provide new and exciting opportunities to their corporate sponsors,” said Patrick Murphy, founder and CEO of Brand Thunder. “These new sponsor placements will allow us to meet that need in a manner that integrates seamlessly and stylistically with the rest of the Boom! and keeps the overall user experience intact.”

A Boom!, a free, lightweight, active customization, is unlike other browser-based tools with its visual immersion, integrated content and added functionality. It has proven to be a popular way for fans to personalize their web experience with their favorite sports team, music star, newspaper, news site and more. Users can switch real-time between any installed Booms!.

About Brand Thunder:
Formed in April 2007, Brand Thunder creates custom-browser experiences. Brands enjoy a more persistent connection to their Internet consumer through the custom browser Boom!, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The custom browser Booms! feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL, Universal Music and Yahoo!. Samples found at

Patrick Murphy, CEO
Brand Thunder, LLC


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