Brand Thunder and “Full Speed 2 a Cure” Create a Custom Browser Designed to Improve Awareness and Early Detection of Breast Cancer
COLUMBUS, OH — August 28, 2009 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today an agreement with racecar driver Emerson Newton-John’s “Full Speed 2 a Cure” motorsport cancer awareness campaign (http://www.fullspeed2acure.com) to deliver a custom browser Boom!. The launch of the Boom! coincides with a special auction for a keepsake Gladiator GarageWorks Workbench signed by all 33 drivers from the 2009 Indianapolis 500 and in order of their pole position. All proceeds from the auction benefit “Cure Breast Cancer” (http://www.curebreastcancer.org )
Users of the Boom! can participate in the auction and provide other support through the multimedia sidebar. Other features of the Boom! include an audio greeting from Olivia Newton-John, asking woman to perform monthly self-breast exams, plus links to the sites of ONJ, renowned breast cancer surgeon Dr. Ernie Bodai, Larry Foyt and more. Brand Thunder’s browser customizations provide a more persistent connection to users whenever they are connected to the Internet, regardless of the web page they are viewing, making them an ideal component for the “Full Speed 2 a Cure” campaign.
“I’m not aware of anyone who doesn’t have a personal story about cancer and its affect on their lives,” said Patrick Murphy, founder and CEO of Brand Thunder. “Knowing that some of our product features can contribute in a meaningful way to people’s lives is wonderful.”
“Thanks to Brand Thunder for their hard work on what we all believe will be an informative and enjoyable way for people to learn about our campaign, our partners, and the importance of early detection,” said Emerson Newton-John, founder and principle of “Full Speed 2 a Cure.”
Brand Thunder’s browser Booms! are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Booms!, or change from a full Boom! view to a small Boom! (toolbar only).
About Brand Thunder:
Formed in April 2007, Brand Thunder creates custom-browser experiences. Brands enjoy a more persistent connection to their Internet consumer through the custom browser Boom!, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The custom browser Booms! feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL, Universal Music and Yahoo!. Samples found at http://brandthunder.com/gallery/.
Patrick Murphy, CEO
Brand Thunder, LLC