Comments on: Introducing “BOOM”, Brand Thunder’s Startling Easy Browser Enhancements http://brandthunder.com/2008/introducing-%e2%80%9cboom%e2%80%9d-brand-thunder%e2%80%99s-startling-easy-browser-enhancements/ Extend Your Brand to the Browser With Solutions to Immerse and Delight Your Audience! Fri, 10 Feb 2012 08:49:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tzarah http://brandthunder.com/2008/introducing-%e2%80%9cboom%e2%80%9d-brand-thunder%e2%80%99s-startling-easy-browser-enhancements/comment-page-1/#comment-721 Tzarah Mon, 18 May 2009 15:58:22 +0000 http://brandthunder.com/?p=456#comment-721 Well .. I have just come across your site and what you are offering all sounds very exciting to me. I am going to try it out and maybe come back with a comment or two. Well .. I have just come across your site and what you are offering all sounds very exciting to me.
I am going to try it out and maybe come back with a comment or two.

]]> By: Kevin Dwinnell http://brandthunder.com/2008/introducing-%e2%80%9cboom%e2%80%9d-brand-thunder%e2%80%99s-startling-easy-browser-enhancements/comment-page-1/#comment-647 Kevin Dwinnell Wed, 25 Mar 2009 22:58:07 +0000 http://brandthunder.com/?p=456#comment-647 > Isn’t this just a way of getting us to subject ourselves to advertising we don’t want? Probably not. If we irritate users, we're not going to be in business long. It's easiest to try it, and if you don't like it - click on the B/T button in the toolbar portion of the Boom and select "Uninstall." To elaborate further, most of the Booms are Official versions built for major brands. They represent their look & feel and connect you to their site and community. There's nothing overtly advertising oriented about that (though you could argue any brand name, logo or team name is an ad). We don't collect an email address and don't really force any advertising on a user. Is there advertising? Sure. Some. Among the links pointing to a site's content, you'll usually find one button in the toolbar that takes you to a team or school's store to buy their goods. Or maybe a link for tickets. Lots of people want that. I'm sure there are those that don't. Some of the sidebars that a user launches will have ads among the videos or news. Isn't out of the ordinary for video sites, but it is still advertising. And we do set Yahoo! as the search for the browser. This is stated upfront, nothing sneaky. Consider it a needed request to give our partner a try and see if you like it. We're trying to make a living at this and these relationships help with that. Hopefully you'll find we've done our jobs well and you'll hit the "Share This" link under the B/T menu button. Or, if you want to share more feedback, you'll find our team reviews feedback on Get Satisfaction at http://getsatisfaction.com/brandthunder and I'd invite you to continue the dialogue there. > Isn’t this just a way of getting us to subject ourselves to advertising we don’t want?

Probably not. If we irritate users, we’re not going to be in business long. It’s easiest to try it, and if you don’t like it – click on the B/T button in the toolbar portion of the Boom and select “Uninstall.”

To elaborate further, most of the Booms are Official versions built for major brands. They represent their look & feel and connect you to their site and community. There’s nothing overtly advertising oriented about that (though you could argue any brand name, logo or team name is an ad). We don’t collect an email address and don’t really force any advertising on a user. Is there advertising? Sure. Some.

Among the links pointing to a site’s content, you’ll usually find one button in the toolbar that takes you to a team or school’s store to buy their goods. Or maybe a link for tickets. Lots of people want that. I’m sure there are those that don’t.

Some of the sidebars that a user launches will have ads among the videos or news. Isn’t out of the ordinary for video sites, but it is still advertising.

And we do set Yahoo! as the search for the browser. This is stated upfront, nothing sneaky. Consider it a needed request to give our partner a try and see if you like it. We’re trying to make a living at this and these relationships help with that.

Hopefully you’ll find we’ve done our jobs well and you’ll hit the “Share This” link under the B/T menu button. Or, if you want to share more feedback, you’ll find our team reviews feedback on Get Satisfaction at http://getsatisfaction.com/brandthunder and I’d invite you to continue the dialogue there.

]]> By: Richard Heck http://brandthunder.com/2008/introducing-%e2%80%9cboom%e2%80%9d-brand-thunder%e2%80%99s-startling-easy-browser-enhancements/comment-page-1/#comment-645 Richard Heck Tue, 24 Mar 2009 12:41:00 +0000 http://brandthunder.com/?p=456#comment-645 Isn't this just a way of getting us to subject ourselves to advertising we don't want? Isn’t this just a way of getting us to subject ourselves to advertising we don’t want?

]]> By: Michael Kaply http://brandthunder.com/2008/introducing-%e2%80%9cboom%e2%80%9d-brand-thunder%e2%80%99s-startling-easy-browser-enhancements/comment-page-1/#comment-409 Michael Kaply Sun, 04 Jan 2009 14:24:44 +0000 http://brandthunder.com/?p=456#comment-409 > Is this really all that different from Personas? YES! Personas basically puts a new background image in your browser. Booms go way beyond that. - They can do full theming of the main browser window, including buttons and tabs. - They can provide toolbars that contain boom specific links as well as feeds and other widgets. - They can provide boom specific sidebars that include videos, feeds and more. The goal of Personas is to allow simply browser customization. The goal of Booms is to allow our clients (and us) to provide a full browser experience. > Is this really all that different from Personas?

YES! Personas basically puts a new background image in your browser. Booms go way beyond that.

- They can do full theming of the main browser window, including buttons and tabs.
- They can provide toolbars that contain boom specific links as well as feeds and other widgets.
- They can provide boom specific sidebars that include videos, feeds and more.

The goal of Personas is to allow simply browser customization.

The goal of Booms is to allow our clients (and us) to provide a full browser experience.

]]> By: Person http://brandthunder.com/2008/introducing-%e2%80%9cboom%e2%80%9d-brand-thunder%e2%80%99s-startling-easy-browser-enhancements/comment-page-1/#comment-408 Person Sun, 04 Jan 2009 03:19:04 +0000 http://brandthunder.com/?p=456#comment-408 Is this really all that different from Personas? Is this really all that different from Personas?

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