Five new hockey teams have inked agreements with Brand Thunder for browser themes for their fans – the Calgary Flames, Columbus Blue Jackets, Montreal Canadiens, St. Louis Blues and the Vancouver Canucks. We’re thrilled to see more hockey teams join us, but it’s made us reflect – why these bursts of success in verticals?

It may look like a matter of a leader and followers – one team takes advantage of the latest new media application and then the others in the league get on board. We think it’s more than that.
Our product has strong appeal for brand managers. It’s persistent when the user is online keeping the brand and content in front of the consumer in a visually compelling way. Despite this value proposition, it still takes a considerable amount of selling. That’s because it has to be put in terms of “what’s in it for me?”

We all have limited resources, so given the abundance of opportunity (or at least abundance of work) what incremental opportunities do you pursue? Once we launch browser theme in a given industry, we have data on that industry. We can start to talk in specifics about what this means to our customer and their end user, and show why this is worth the investment of their time. Relating directly to the needs of our client is vital because comparing a similar industry is simply not as powerful as telling them about their industry.

Are you tracking the data you need to answer the question “what’s in it for me” (with “me” being your customer)? It’s proving valuable to us and you can see the results of that success by checking out the browser themes for these teams here: Blues, Blue Jackets, Canucks, Canadiens (our first bilingual browser!) and The Flames.

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