It’s been a little over a year since we launched our first custom browser theme for the NHL’s Washington Capitals. That tenure has given us a solid data pool from which to compile our first case study, which will be made available via our website as a lead generation tool. (For our blog readers, you can secure yours now simply by giving us your name, title, company, phone number and email address on our Contact Us page – as close to free as you can get, but yes, you’ll hear from us for a short follow up). Note: The commercial portion of this blog post has now ended.

We don’t want to give away all the facts that are found in the case study, but one that we’re proud of is we doubled the penetration of Firefox usage on the Capitals web site. OK, we’ll give Firefox its due since it saw 40% growth over that period of time (growing from 16% to 19% over the time frame analyzed). Even giving Firefox credit for a 40% lift, that still leaves 60% that looks an awful lot like Brand Thunder contribution.

While Firefox penetration is not the goal of our program, what it indicates is a user’s willingness to overcome the hurdle of acquiring another browser to get the Capitals custom browser theme and that a compelling product can reach beyond the boundaries of your site and reach a new user. It also demonstrates a growing audience that has a persistent online connection with the Capitals. And that ongoing connection to the fan is the goal.

Tags: capitals, firefox, nhl, themes | Posted in Commentary