Huffington Post and Brand Thunder Create Custom Browser Theme to Deliver Breaking News to Growing News Community
For Immediate Release
COLUMBUS (October 27, 2008) — Brand Thunder LLC, the browser customization specialists, announced today its relationship with the Huffington Post to build a custom browser theme to allow users of the Huffington Post site to get breaking news delivered directly to their Internet browser.
The Huffington Post Browser also marks the first time Brand Thunder’s customizations will be available as both an enhancement to a browser or a single download of browser and customizations. The complete bundle distributes the Mozilla browser code, the same browser as Firefox, and adds branding, custom links and news feeds. Additionally, a one click uninstall will allow a user to simply remove all elements of the customizations. Earlier customizations required a user to navigate two locations within Firefox’s Add-ons menus for removal.
“We’re honored to be selected by the HuffPost to build their custom browser,” says founder Patrick Murphy. “And their demand for excellence helped us evolve the Brand Thunder product suite in a positive way for our end users. It’s the perfect execution of a powerful brand, an engaged community and a re-envisioned browser that better meets the needs of the avid Huffington Post participant.”
The custom browser theme can be downloaded at http://www.huffingtonpost.com/firefox.
About Brand Thunder
Formed in April, 2007, Brand Thunder creates a more persistent presence between corporate brands and their internet consumer through its browser customization which leads to increased web site visits and revenue. Through a software installation, end users change the look and feel of their internet browser into an immersive experience from their favorite sports team, entertainment franchise or internet site. The customized browsers feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other internet widgets. Current business partners and clients include the The Huffington Post, NCAA, NHL, Starpulse.com, Universal Music and Yahoo!. Samples found at http://brandthunder.com/gallery/.
Patrick Murphy, CEO
Brand Thunder, LLC