For Immediate Release
COLUMBUS OH (November 2, 2007) — Brand Thunder LLC announces the first use of its innovative browser tool in the NCAA via their client, Ohio State University’s football coach, Jim Tressel.
Coach Tressel is now the first NCAA football coach with a customized web browser (http://www.coachtressel.com). “Brand Thunder gives CoachTressel.com another valuable tool that allows OSU fans to show their Buckeye Pride while providing a convenient way to stay up-to-date on all of the great things that take place within the Ohio State football program”
Internet marketers are scrambling to find ways of keeping visitors riveted to their web sites. By customizing the web browser with a company theme, marketers can keep the attention of consumers, even as they navigate away from the brand’s page. “In a web marketplace where users expect personalization, our unique themes facilitate that and something far more valuable: a persistent channel of communication from businesses to consumers,” explains Patrick Murphy, Founder and CEO of Brand Thunder. “We integrate the brand into the browser, so businesses extend their reach regardless of where their customers or fans wander on the internet.”
Nearly every aspect of the browser was customized to reflect the Buckeye’s spirit, color and web presence. After fans install Coach Tressel’s custom theme on the popular Firefox browser, the otherwise generic browser is transformed into a branded stadium that puts the fans right in the game and Coach Tressel’s coaching philosophy. OSU’s colors flood the screen and browser navigation features are transformed with familiar football elements. Directly beneath are permanent links to Ohio State’s Athletic program and the official site of The Ohio State University. In addition to driving traffic to Coach Tressel’s website, the browser theme also includes a real-time ticker so fans can stay on top of the latest team news. Such a display seamlessly integrates the traditional use of a web browser with revenue generating links and tools.
The advantages of a themed browser are manifold. “It extends the brand using a fresh, innovative and effective channel,” says CEO Patrick Murphy. “Themes offer passionate users another avenue to display their affinity while facilitating more frequent and focused communication to consumers.”
About Brand Thunder
Formed in April, 2007, Brand Thunder creates a more persistent presence between corporate brands and their internet consumer through its browser customization which leads to increased web site visits and revenue. Through a software installation, end users change the look and feel of their internet browser into an immersive experience from their favorite sports team, entertainment franchise or internet site. The customized browsers feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other internet widgets. Current business partners and clients include the The Huffington Post, NCAA, NHL, Starpulse.com, Universal Music and Yahoo!. Samples found at http://brandthunder.com/gallery/.
Patrick Murphy, CEO
Brand Thunder, LLC