Brand Thunder LLC announces entry into the European sports market via the creation of a marketing / distribution partnership with KAM Sports International. KAM Sports International will deliver Brand Thunder custom browser themes to their clients and partners in the European community.
With a customized web browser theme, KAM Sports International can offer their clients a tool that keeps the attention of fans, even as they navigate away from your page. “In a web marketplace where users expect personalization, our unique themes facilitate that and something far more valuable: a persistent channel of communication from businesses to consumers,” explains Patrick Murphy, Principal of Brand Thunder. “We integrate the brand into the browser, so businesses extend their reach regardless of where their customers or fans wander on the internet.”
“Brand Thunder’s customized theme helps our sports clients engage and entertain their fans while keeping them informed about the latest club news whenever they are connected to the internet” says Boyd Butler, KAM Sports International Business Development. “We see this solution as significantly increasing revenues for our clients whilst making better use of their fan relationships. We are extremely pleased to be the first European sports consultancy firm to offer the unique Brand Thunder solution.”
Nearly every aspect of the browser can be customized. For example, after installing the NHL’s Washington Capitals’ (a Brand Thunder client) custom theme on the popular Firefox browser, the otherwise generic browser is transformed into a branded arena that puts fans right in the game. Team colors flood the screen and browser navigation features are transformed with familiar hockey elements. In addition to driving traffic to the Capitals’ website, the browser theme also includes a real-time ticker so fans can stay on top of the latest team news. Such a display seamlessly integrates the traditional use of a web browser with revenue generating links and tools.
The advantages of a themed browser are manifold. “It extends the brand using a fresh, innovative and effective channel,” says Patrick Murphy. “Themes offer passionate users another avenue to display their affinity while facilitating more frequent and focused communication to consumers.”
Brand Thunder is the brainchild of interactive marketing expert Patrick Murphy. His marketing channel development experience spans well-recognized brands including AOL, Netscape, Verizon, Swiss Re, and JP Morgan Chase / Bank One.
KAM Sports International assists football clubs, brands and federations throughout the world achieve success with their strategic football plans. They have been established for more than 20 years and have promoted more than 1000 international A games and have global football knowledge that is second to none.