Innovative Internet Browser Customizations Increase Brand Presence and Customer Affinity
For Immediate Release
COLUMBUS OH (January 16, 2007) — Brand Thunder LLC today announces the availability of its unique web browser customization services. Brand Thunder customizes the look, feel and functionality of the Firefox web browser allowing companies to add logos, content, custom functions and more to the user experience.
“Businesses understand the web as a valuable tool for delivering content and interacting with their customer,” said Patrick Murphy, CEO of Brand Thunder. “We integrate that value directly into the web browser, so businesses, sports teams, social networking and entertainment sites continue to connect with their customers and fans regardless of where they’re surfing.”
Nearly every visual element of the browser can be customized. In addition to user interface skinning, Brand Thunder takes advantage of Firefox’s rich programming API to add additional client-specific functions to the browser.
One client already taking advantage of Brand Thunder’s features is the Go Big! Network. The Go Big! Network is a social network that links the startup community of entrepreneurs, investors and employees.
The Go Big! Network custom browser enhancements include an integrated startup news ticker and custom toolbar that gives users one-click access to key website areas.
“Every aspect of a startup moves at the speed of light,” said Wil Schroter, Go Big! Network CEO. “Brand Thunder’s customization gives our customers quick, Go Big-branded access to the information that can make or break their businesses.”
The most common way to make the customizations available to users is via easy-to-install Firefox plugins. Users need only click a link to download the plugin and Firefox guides the rest of the quick installation. For distribution as direct mail, at events or tradeshows, the browser can be pre-packaged with the Brand Thunder improvements and pressed as a CD-ROM or on a USB flash drive.
About Brand Thunder
Formed in April, 2007, Brand Thunder creates a more persistent presence between corporate brands and their internet consumer through its browser customization which leads to increased web site visits and revenue. Through a software installation, end users change the look and feel of their internet browser into an immersive experience from their favorite sports team, entertainment franchise or internet site. The customized browsers feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other internet widgets. Current business partners and clients include the The Huffington Post, NCAA, NHL, Starpulse.com, Universal Music and Yahoo!. Samples found at http://brandthunder.com/gallery/.
Contact
Patrick Murphy, CEO
Brand Thunder, LLC
614-408-8202
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